Senior Integrated Marketing Manager - Staffing

Company DescriptionLinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.Join us to transform the way the world works.Job DescriptionAt LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role can be based in the San Francisco Bay Area, New York City, Chicago, or Omaha. LinkedIn Talent Solutions supports the talent strategies of some of the world’s most successful companies. Our solutions span hiring (LinkedIn Recruiter, Jobs, and Employer Brand products) and employee development (LinkedIn Learning). This team is responsible for delivering the full-funnel, integrated marketing strategy and execution to drive growth in the Search and Staffing vertical, across both prospects and existing customers. This team delivers business results by shifting market perceptions, preparing the market for our solutions, driving demand for new products, and credibly demonstrating ROI for existing solutions. The team has a robust understanding of our customers and our field business plan and plays a key role in identifying areas where marketing can play an outsized role in helping to drive revenue.Unique OpportunityAs a Senior Marketing Manager on the Verticals and Small Business Integrated Marketing team, you will lead integrated marketing strategy and execution for Staffing customers and prospects, with specific focus on LinkedIn Hiring Assistant. LinkedIn’s agentic hiring product, and Recruiter Professional Services Plus (RPS+), our premium purpose-built tool for Staffing audiences. You will co-own the global integrated marketing strategy and plan, partnering with Product Marketing, Lifecycle Marketing, Web, Social & Creators, Global Channels, Acquisition, Field, and Regional Marketing to drive differentiation of Hiring Assistant and RPS+ in a crowded market. This role is built for a marketer who is audience and outcome-driven, skilled at storytelling, and motivated by turning product capability and customer evidence into campaigns that move perceptions and shift outcomes at each stage of the funnel. Key ResponsibilitiesCo-own the Recruiter Professional Services Plus (RPS+) and Hiring Assistant integrated marketing strategy for the staffing audience and lead a cross-functional team to deliver full funnel campaigns across web, scaled channels (email, LinkedIn ads, paid media), lifecycle marketing, organic social, comms, events, creators, regional and acquisition marketingOwn creation and promotion of staffing industry thought leadership reports, in collaboration with market insights and thought leadership teamsIdentify gaps in existing Hiring Assistant and RPS+ claims and proof points and partner with the content marketing lead to capture 3rd party Hiring Assistant and RPS+ success stories across key industries and company sizes with a focus on the business impact of AIWork with Product Marketing and GTM Enablement to drive field awareness of the campaign, content, customer proof, and updated product claims for use with customers and prospectsDefine campaign success metrics and the measurement plan before launch, then monitor performance against targets and recommend optimizations mid-cycleQualificationsBasic Qualifications7+ years of experience in agency, marketing or communications experienceBA/BS degree or equivalent experiencePreferred QualificationsAbility to successfully balance multiple competing priorities and manage complex workstreams with multiple stakeholders while consistently delivering resultsAbility to frame insights and communicate recommendations simply and effectivelyAbility to effectively engage with and drive cross-functional teams to align around and achieve shared objectives Ability to develop unique and differentiated messaging in a clear and compelling way that can be leveraged across marketing channels such as web, paid media and email or by our Sales and Customer Success teams to use in their conversationsStrong analytical skills and track record of measuring and optimizing marketing programsAgile and willing to flex focus areas and projects as business needs shift in a dynamic, fast-paced environmentSuggested SkillsBrand MarketingContent MarketingStrategic ThinkingProject ManagementData Analysis CommunicationsLinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $130,000 to $203,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit . Additional InformationEqual Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation. Fill out an Accommodation request here: accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:Documents in alternate formats or read aloud to youHaving interviews in an accessible locationBeing accompanied by a service dogHaving a sign language interpreter present for the interviewA request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.San Francisco Fair Chance Ordinance ​Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.Pay Transparency Policy Statement ​As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: Data Privacy Notice and Compliance Posters for Job Candidates Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: Full-timeFunction: SalesExperience level: Mid-Senior LevelIndustry: Internet