Paid Media Strategist

Job Description: Develop, execute, manage, and optimize paid media campaigns across Google Ads, Local Service Ads (LSA), Microsoft, Meta, and other relevant platforms Monitor campaign pacing and budget allocation to ensure efficient spend and alignment with monthly and quarterly performance goals Analyze campaign performance data and proactively implement strategic optimizations to improve lead quality, conversion rates, return on ad spend (ROAS), and overall account performance Track, measure, and report on key performance indicators (KPIs), providing actionable insights and recommendations to drive continuous improvement Conduct competitive and market research to identify opportunities, emerging trends, and strategic advantages for clients Manage a portfolio of multiple client accounts, ensuring consistent performance, timely execution, and a high level of service Communicate campaign results, strategic recommendations, and performance insights clearly to clients and internal teams Collaborate with Client Success, SEO, and other internal teams and stakeholders to support integrated marketing strategies and client objectives Mentor and support junior team members through training, guidance, and knowledge sharing Stay current on industry trends, platform updates, and paid media best practices Additional duties and special projects as assigned by management Requirements: 2+ years proven experience developing, executing, and optimizing multi-channel paid media campaigns (search, LSA, display, OTT, etc.) Deep understanding of lead generation funnels and conversion optimization Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reporting Proficiency with advanced tracking and attribution models (Google Tag Manager, Google Analytics 4, etc.) Ability to translate complex campaign metrics into clear, actionable recommendations for clients and internal teams Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats Strong analytical skills with the ability to interpret data and derive actionable insights Excellent written and verbal communication skills Detail-oriented with strong organizational abilities Ability to multitask and manage multiple projects simultaneously Team player with a positive attitude and willingness to learn and grow Benefits: Remote-first culture with flexible work options Performance based bonuses to reward excellence Medical, Dental, Vision, and Life Insurance 401(k) matching to help you plan for your future 6 weeks of paid parental leave for new parents $2,000 annual tuition reimbursement for continued education Wellness stipend to support your health and fitness Monthly data stipend to support your remote work environment Paid vacation and sick time off for work-life balance 11 paid holidays to enjoy throughout the year Paid days for a Cause to give back to your community Paid birthday holiday to celebrate your special day Comprehensive Employee Assistance Program for personal support Leadership and career advancement opportunities Anniversary rewards to celebrate milestones Inclusion, Diversity, Equity & Access (IDEA) Committee Awesome team merch! #J-18808-Ljbffr