Account Executive, WTXL ABC 27, Tallahassee

Overview Join WTXL and help local businesses thrive by connecting them with customers through innovative, multi‑platform advertising solutions! At WTXL, we’re looking for a dynamic Account Executive, Local who is passionate about helping businesses grow. In this role, you’ll work with local and regional businesses to deliver compelling advertising strategies that drive real results. From Over The Top (OTT) video and search strategies (SEO/SEM) to social media, digital display, e‑mail targeting, and broadcast television, you’ll offer a full array of solutions tailored to each client’s unique needs. This is more than a sales role—it's an opportunity to be a trusted advisor, build lasting relationships, and make a tangible impact on the success of businesses in the Tallahassee area. What You’ll Do Sell advertising solutions to local and regional businesses and advertising agencies, applying the Scripps Sales Process (SSP) to analyze customer needs and provide solutions that deliver a return on investment. Facilitate clients’ access to the full array of digital marketing options in addition to television commercial airtime sales. Independently prospect, secure appointments, conduct needs analysis, develop customized solutions, present and close sales to build and maintain new business from both traditional and non‑traditional advertisers. Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates with agencies, maximizing revenue while developing custom solutions for new advertisers. Serve as a trusted advisor to new and existing clients, delivering best‑in‑class customer service, growing accounts, and gaining additional business through referrals. Perform client services including media availability negotiations, presentation preparation and delivery, copy writing, credit applications, and revenue collection. Effectively and proactively manage a sales funnel through the Customer Relationship Management (CRM) system, monitoring and meeting key performance indicators and activity levels. Contribute to the creative development of campaigns through client communication, needs analysis, storyboarding, concept creation, and production assistance. Build and maintain strong client relationships, which may include entertaining prospective and existing clients. Carry out routine administrative functions of a media salesperson, such as make‑good resolution, continuous CRM updates with account information and pending revenue, and communication with sales leadership regarding account status. Perform other duties as assigned. What You’ll Need BS/BA in a related discipline preferred or equivalent years of experience. Generally 2+ years of proven sales success preferred. Experience in strategic account management, broadcast ratings, and digital execution preferred. Valid driver’s license, good driving record, and ability to provide proof of insurance with the required company limits. What You’ll Bring Highly self‑motivated and goal‑focused. Highly creative and innovative thinker. Strong influencing, selling and upselling skills. Effective teamwork and collaboration skills. Very strong analysis and data interpretation – able to translate needs and research data into sound marketing proposals. Exceptional verbal and written communication skills. Outstanding presentation abilities (in person/virtual, small/large groups, all levels). Strong time management and organizational skills. Proficient with Microsoft Office (Word, Excel and PowerPoint). Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (e.g., Skype, WebEx, Zoom or MS Teams). What We’ll Offer Uncapped sales commission. Monthly allowance for mileage and cell phone. Extensive Scripps Sales Process training. A career path to grow your professional experiences. Full medical, dental and vision benefits, as well as certain other health and wellness benefits. Retirement savings plan with company match. Other key company benefits including disability accident insurance, life insurance, ID protection, pet discount program and employee assistance program. Location Tallahassee, Florida, offers a vibrant culture, excellent sports, arts and entertainment, a thriving downtown with local restaurants, craft breweries, and live music venues, and an affordable cost of living compared to other Florida cities. You’ll enjoy nature, outdoor activities, and easy access to the Gulf Coast beaches—all within reach of a warm, community‑focused capital city. EEO Statement As an equal employment opportunity employer, TheE.W.ScrippsCompany and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status. We will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company. #J-18808-Ljbffr