Product Marketing Lead at CreativeX, New York City

CreativeX is building the system of creative control for an AI-first marketing world — and the missing piece is a Product Marketing Lead who can turn a sophisticated technical platform into an unmistakable market narrative. Based in the New York City Metropolitan Area, this full-time role sits at the intersection of product, revenue, and brand, offering a rare opportunity to define a new category from the inside.

Product Marketing Lead at CreativeX: Shaping a New Category

For over a decade, CreativeX has powered smarter creative decisions for the world's biggest brands and shipped category-defining products. The team long championed a thesis that few initially accepted: creative execution is the single largest driver of marketing performance. The industry has since come around — yet one gap remains. The platform is exceptional, but its product story does not yet match its magic.

The incoming Product Marketing Lead will own the transformation of that story, translating complex technical capabilities into clarity-driven commercial messaging that produces an \"ohhhh… now I get it!\" moment for the world's smartest marketers.

Core Responsibilities and Strategic Scope

This is not a traditional product marketing role confined to collateral production. The selected professional will influence what gets built, define multi-persona messaging frameworks, and orchestrate end-to-end product launches that convert innovation into pipeline growth and adoption.

• Positioning ownership: Define how the market understands CreativeX — not just what the platform does, but why it matters and why now. Build messaging frameworks that resonate across diverse stakeholders, from analytics professionals focused on attribution to CMOs focused on revenue.
• Launch execution: Own the launch process end-to-end — from early collaboration with Product and Engineering through go-to-market execution with Sales and Customer Experience — driving awareness, pipeline, and adoption with clear narratives and measurable objectives.
• Competitive intelligence: Develop and maintain a structured program that equips Product and GTM teams with the differentiation tools necessary to win in a fast-shifting market.
• Sales enablement: Create practical, heavily utilized assets — pitch decks, one-pagers, objection-handling guides, ROI frameworks — anchored in actual buyer behavior, with tight feedback loops to keep enablement grounded.
• Technical storytelling: Translate sophisticated capabilities such as AI-powered creative scoring and quality measurement at scale into language that both a CMO and a marketing analyst find compelling — without losing precision for either.
• Content quality and partner narratives: Set a high bar for everything PMM produces, ensuring a clear, confident, jargon-free voice. Support co-marketing efforts with technology and platform partners through joint value positioning frameworks.

What You Bring

The original posting's description cuts off before fully detailing qualifications. Based on the role's scope and expectations, candidates should bring substantial product marketing or go-to-market experience, particularly within startups and technology firms. The ideal background demonstrates:

• A proven commitment to high content standards, with sharp narratives that cut through a saturated market.
• Demonstrated history of leveraging artificial intelligence to reinvent traditional marketing processes.
• The cross-functional agility to drive alignment without relying on formal authority, and comfort with ambiguity.
• A track record of supporting enterprise sales through strategic enablement and category-defining positioning.

How to Stand Out

Because this role demands exceptional narrative craftsmanship, applicants should curate a specialized portfolio demonstrating messaging frameworks deployed across complex, multi-persona audiences. Highlighting specific instances where strategic storytelling directly accelerated enterprise deal velocity or improved win rates will strongly resonate with the hiring committee.

Given the emphasis on artificial intelligence, showcasing practical experiments — such as using large language models for competitive analysis or building automated battlecard generation pipelines — will effectively validate technical curiosity. Candidates should also articulate their philosophy on category creation, as defining a new market segment is central to this mandate.

Prospective applicants should prepare for rigorous discussions regarding the monetization of creative analytics. Ensure all submitted materials reflect a clear, confident, jargon-free voice — mirroring CreativeX's own content standards — to serve as the ultimate differentiator. Applications are open through November 21, 2026.