Director, Product Marketing

Director, Product Marketing

North America

About Us

Qualio is evolving into a category leader in Life Sciences GRC (Governance, Risk, and Compliance), and we need an exceptional product marketing leader to architect our market position and drive our evolution from QMS provider to a category leader. This is a high-impact, strategic role where you'll be the architect of how we position, message, and enable our go-to-market teams, particularly around our latest product Compliance Intelligence.

This is a get-it-done, change-agent role for someone who thrives on strategic outcomes and leverages AI to 10x their productivity. You'll work at the intersection of product, sales, marketing, and customer success to create the narrative, content, and competitive intelligence that establishes Qualio as the defining player in Life Sciences GRC.

The Qualio team is all-remote, and currently distributed across North America, Europe and Australia.

What Will I Be Doing?

Product Launches & Go-to-Market Excellence

• Architect and execute strategic product launches that generate pipeline, competitive differentiation, and measurable business outcomes
• Create compelling evidence that demonstrates our evolution into a Life Sciences GRC category leader

Competitive Intelligence & Strategic Positioning

• Build and maintain a dynamic competitive intelligence system that keeps sales equipped with real-time insights, objection handling, and win strategies
• Define and evolve our Life Sciences GRC category positioning with messaging frameworks that resonate across technical and executive buyer personas

Sales Enablement That Drives Velocity

• Develop high-impact sales enablement assets (pitch decks, battle cards, demo narratives, ROI tools, sales plays) that demonstrably improve win rates, deal velocity, and average contract value
• Partner with Sales and Customer Success to identify and close enablement gaps that are slowing deals or causing losses

Thought Leadership & External Validation

• Produce high-quality thought leadership content and drive external validation through analyst relations, awards, customer stories, and industry recognition
• Develop customer advocacy programs that generate authentic proof points and compelling case studies

AI Champion & Organizational Change Agent

• Model AI-first work practices by architecting your workflows around AI capabilities and evangelizing the Workflow → Capabilities → Context framework across GTM teams
• Drive adoption of AI capabilities across Marketing, Sales, and CS to accelerate GTM effectiveness (we have company-level OKRs around AI adoption)

What Success Looks Like?

Within your first year, you'll deliver compelling evidence across these dimensions:

• Category Leadership Evidence: Analyst mentions, industry recognition, customer validation, and market narrative that positions Qualio as the defining Life Sciences GRC platform
• Compliance Intelligence Enablement: Sales has the tools, training, and confidence to effectively sell our growth product; measurable improvement in Compliance Intelligence pipeline and win rates
• Competitive Win Rates: Documented improvement in competitive win rates through superior positioning, messaging, and sales enablement
• Thought Leadership Traction: Published content, speaking engagements, and external validation that establish Qualio executives as category thought leaders
• Cross-Functional Alignment: Product, Sales, Marketing, and CS teams are aligned on positioning, messaging, and GTM strategy; feedback loops are established
• AI Adoption Impact: Demonstrable examples of AI-driven productivity gains in your work and measurable adoption of AI practices across GTM functions you influence

What Skills Do I Need?

• 8+ years in product marketing at B2B SaaS companies, with demonstrated success in early-stage or growth-stage environments
• Strategic AND executional: You can think at the "what's our 3-year category strategy" level and also ship a sales deck tomorrow
• AI-fluent mindset: You've fundamentally changed how you work using AI tools; you think in terms of workflows, capabilities, and context; you can articulate specific examples of 5-10x productivity gains
• Launch expertise: You've led multiple product launches that generated measurable pipeline, revenue, or competitive advantage
• Sales enablement impact: You've built enablement programs that demonstrably improved sales effectiveness (win rates, deal velocity, ACV)
• Positioning & messaging mastery: You can distill complex value propositions into clear, compelling narratives for multiple personas
• Competitive intelligence: You've built and maintained competitive programs that gave sales a meaningful edge
• Exceptional communication: Written and verbal communication that works across technical and executive audiences
• Cross-functional influence: You've successfully worked across Product, Sales, Marketing, and CS without formal authority
• Comfort with ambiguity: You thrive in environments where you need to define the path forward, not just follow it

Benefits

• Competitive salary
• Matching 401k
• Medical, Dental, and Vision Benefits
• Dependent & Health FSA, Short/Long Term Disability, Basic & Voluntary Life Insurance
• Flexible time off policy
• Company allowance for home office supplies
• 12 weeks paid parental leave
• Opportunity to make a difference through helping life-saving products get to market

A Note to Candidates

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every single one of the qualifications as described in a job description. We are committed to building a diverse and inclusive company and we are most interested in finding the BEST candidate for the job. That candidate may be one who comes from a less traditional background, and that's okay. We would strongly encourage you to apply, even if you don't believe you meet every one of the qualifications described.