Social Media Manager

Post Intro: Do you live at the intersection of food, wellness, and creativity? Are you the kind of person who saves recipes, spots trends before they peak, and can’t help but think in Reels and TikToks? At Lakanto, our Social Media Manager doesn’t just create content—they bring our mission of better‑for‑you living to life across every platform. Job Type: Full‑time Job Summary The Social Media Manager will be responsible for consistent and engaging content posting across our social media accounts. This position reports directly to the Director of Marketing and involves close collaboration with team members in the Marketing, Creative, E‑commerce & Sales. Social Media Strategy & Execution Execute social media content strategies that balance brand storytelling and sales initiatives to grow followers and engagement. Collaborate with the Brand Manager to ensure content aligns with brand standards and strategic priorities. Develop and manage content plans for Lakanto Canada social channels, ensuring alignment with product availability and local marketing initiatives. Create and implement content and engagement strategies for the Sugar Free Living Facebook Group. Schedule and post campaigns consistently across YouTube, Instagram, Facebook, TikTok, Pinterest, and LinkedIn under the guidance of the Marketing Director. Maintain an active presence on Instagram Stories with regular updates. Ensure all social media content meets brand guidelines, legal standards, and company compliance requirements. Content Creation & Design Produce visual and written content using Canva, Cap Cut or other design platforms. Craft engaging, brand‑appropriate copy that resonates with the target audience. Source, coordinate, and manage influencer, partner, and brand ambassador content in alignment with Lakanto’s mission and values. Develop, test, and style original recipes for social media content that highlight product benefits, use cases, and brand positioning across platforms (Instagram, TikTok, Pinterest, YouTube). Support food styling for shoots (in‑house and remote), ensuring all content is visually compelling, on‑brand, and optimized for short‑form video and photography. Concept and execute recipe‑based content series (e.g., seasonal bakes, sugar‑free swaps, trend adaptations) to drive engagement and save/share rates. Collaborate with internal teams (brand, design, influencers, R&D) to translate product features into approachable, craveable food content. Community Engagement & Brand Representation Act as a brand representative by responding to comments, messages, and inquiries in a friendly and helpful manner. Actively engage with other companies, influencers, and brand partners to build connections. Coordinate giveaways, brand collabs and other engagement initiatives. Attend B2C and B2B brand events to capture social media assets, connect with customers, and strengthen industry relationships. Analytics, Reporting & Performance Tracking Track social performance metrics and KPIs, delivering actionable insights and regular reports to the Brand Manager and VP of Marketing. Monitor trends and identify opportunities to optimize content performance and engagement. Monitor food, wellness, and social media trends (recipes, formats, sounds, challenges) and proactively adapt relevant trends into brand‑aligned content. Track performance of recipe and food content, using insights (engagement, watch time, saves) to refine creative direction and content strategy. Stay up to date on emerging platforms, creator trends, and consumer behavior within the food, health, and wellness space. Compliance & Collaboration Ensure all social media content meets brand guidelines, legal standards, and company compliance requirements. Collaboration Collaborate closely with Marketing, E-commerce, and Creative teams to achieve cohesive and effective social media efforts. Support additional marketing initiatives and projects as assigned by leadership. Requirements Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience). 1–3 years of experience in marketing, social media management, or related roles. Experience in consumer packaged goods (CPG), health & wellness, or food industries preferred. Familiarity with influencer, partner, or brand ambassador programs is a plus. Proven ability to execute content strategies across multiple social media platforms (Instagram, Facebook, Twitter, Pinterest, TikTok, YouTube, LinkedIn). Technical Skills Proficiency in social media management tools (e.g., Meta Business Suite, Hootsuite, or similar). Strong food styling, recipe development, and culinary storytelling skills, with the ability to translate products into visually compelling, trend‑driven social content. Deep understanding of food, wellness, and social media trends, with the creative judgment to adapt them into brand‑aligned, high‑performing content. Skilled in Canva or other design and content creation platforms. Competency with Microsoft Office Suite and Google Workspace (Docs, Sheets, Slides). Basic understanding of email marketing platforms (e.g., Klaviyo, Mailchimp). Comfortable working with project management tools (e.g., Asana, Monday.com, or Trello). Familiarity with social media analytics and reporting tools to track performance metrics and KPIs. Core Competencies Strong organizational and time‑management skills; ability to manage multiple projects or campaigns concurrently. Excellent written and verbal communication skills with attention to detail. Creative mindset with the ability to craft engaging copy and visuals. Team‑oriented, collaborative, and able to work cross‑functionally with marketing, sales, and creative teams. Analytical thinker who can interpret campaign data and draw insights. Proactive, adaptable, resourceful, and a problem solver in fast‑paced environments. Adept at following processes, identifying efficiency improvements, and meeting deadlines. Ability to professionally represent the brand and understand target audience preferences. Physical & Work Environment Requirements Ability to work at a computer for extended periods (up to 8 hours per day) and perform tasks requiring fine motor skills for device handling, content production, and design. Willing and able to occasionally appear on camera for still images, video, and audio content. Comfortable standing, walking, and moving around at events, trade shows, or on‑site locations to take photos, record video, or engage with attendees and customers. Occasional work in outdoor environments for events, community activations, or photo shoots. Must be able to lift and carry small equipment, props, or materials up to 25 lbs., including event or trade show setup items. Occasional travel may be required for events, trade shows, or on‑site brand activations (generally less than 10% of work time). Regularly required to sit, stand, and communicate clearly in person and via digital platforms. Work is performed primarily in an office environment with standard lighting, temperature, and noise levels. Additional / Personal Attributes Positive, professional demeanor with a team‑player attitude. Adaptable and flexible in a fast‑paced, dynamic environment. Self‑motivated with the ability to take initiative and work independently under guidance. Availability for occasional early morning, evening, or weekend work during product launches, events or other peak social media times. Passion for health, wellness, and the brand mission of Lakanto. #J-18808-Ljbffr