Marketing Analyst

Marketing AnalystPosition Overview: The Marketing Analyst drives data-backed decision-making for strategic outreach, stakeholder engagement, and recruitment or adoption campaigns within cleared government, defense, or public sector environments. This role is responsible for collecting, analyzing, and interpreting marketing performance metrics, web analytics, campaign reach, and stakeholder sentiment. Working at the intersection of communications, data analytics, and program management, the ideal candidate evaluates multi-channel program performance, optimizes audience targeting, and translates complex performance data into actionable growth strategies and executive briefings.Key Responsibilities:Track, measure, and analyze performance across multi-channel initiatives, including digital campaigns, outreach efforts, social media, email marketing, events, and internal communications programs.Design, build, and maintain automated performance dashboards and recurring reports (weekly, monthly, quarterly) to communicate reach, engagement, conversion rates, and ROI to senior leadership and program managers.Perform target audience research, demographic analysis, and behavioral segmentation to refine messaging strategies, improve campaign targeting, and enhance stakeholder alignment.Formulate testable hypotheses, set up A/B and multivariate tests across digital channels and landing pages, and provide data-driven recommendations to continuously improve engagement metrics.Conduct market research, trend analysis, and benchmark studies to identify emerging channels, best practices, and innovative strategies tailored to defense, federal, or B2G/B2B landscapes.Work closely with creative teams, strategic communications specialists, content writers, and digital developers to align creative execution with performance data and analytical findings.Establish and refine multi-touch attribution models to evaluate the true impact of diverse marketing touchpoints across long-cycle engagement funnels.Required Qualifications:Bachelor's degree in marketing, Business Analytics, Data Analytics, Statistics, Communications, or a related field.Minimum of six (6) years of professional experience in marketing analytics, digital marketing analysis, audience research, or business intelligence supporting public sector, defense, or corporate outreach programs.Must possess an active U.S. Government Security Clearance (Public Trust required).Superior quantitative, analytical, and storytelling skills with a demonstrated ability to present complex data visually and concisely to non-technical executive stakeholders.Technical & Analytical Expertise: Advanced proficiency in data visualization and reporting tools (e.g., Tableau, Power BI, Google Looker Studio). Strong working knowledge of web and digital analytics tools (e.g., Google Analytics 4/GA4, Adobe Analytics, or specialized intranet/government web analytics platforms). Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, Marketo, or GovDelivery). Expertise in Excel for data manipulation (pivot tables, complex formulas, VLOOKUP/XLOOKUP, data modeling). Familiarity with federal communications standards, Section 508 compliance, and privacy regulations governing public sector data collection. Background in B2G (Business-to-Government), recruitment marketing, or strategic communications within defense, intelligence, or government.About Capgemini: Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of €22.1 billion.