Insomniac - Merchandise & Content Marketing Manager

Job Summary: WHO ARE YOU? Do you enjoy dance music & fashion? Do you excel at marketing and strategy? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance & fashion cultures with a love of the marketing space. Is this you? Read on… WHO ARE WE? Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority. Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

THE ROLE

The Merchandise & Content Marketing Manager is responsible for leading the development, execution, and optimization of integrated marketing strategies that drive merchandise growth while amplifying Insomniac’s broader music, artist, and cultural storytelling. Sitting within the Product Team, this role owns the intersection of commerce and content—building marketing frameworks that connect merchandise, music releases, festivals, and cultural moments into cohesive, high-impact campaigns. This individual operates with a high degree of autonomy, sets vision for cross-channel storytelling, and ensures strategies are effectively executed from concept through delivery. This role serves as a cross-functional leader, partnering closely with Records, Radio, Festivals, Brand Strategy, and Creative to influence direction, align priorities, and drive execution across the organization. In addition to leading campaigns, this role is responsible for managing and developing talent, fostering a high-performing team culture, and elevating marketing standards across the business. This role reports to the Head of Fashion & Apparel. This position is hybrid.

RESPONSIBILITIES

Strategy & Leadership Own and evolve the Merchandise Marketing and Content strategy, aligning with overarching brand, artist, and business objectives Define and lead the marketing go-to-market (GTM) vision across product launches, music releases, and cultural moments Operate as a cross-functional leader, aligning stakeholders across Records, Radio, Festivals, and Brand Strategy Influence and drive strategic direction while ensuring executional excellence across all campaigns Identify new opportunities at the intersection of merchandising, music, and fan engagement Campaign Development & Execution Lead the dev