Influencer Marketing Manager

You will play a pivotal role in designing and scaling a high-performing, data-driven influencer & creator network to drive revenue growth through TikTok, DTC, and social commerce channels. This role requires a blend of strategic vision, program management, community-building expertise, and deep knowledge of flat-fee influencer sponsorships (tied to ROI goals) and performance-based affiliate marketing. You will be responsible for scaling creator partnerships, optimizing affiliate program structures, building engagement mechanisms, and ensuring that creator-driven content directly impacts GMV growth. The ideal candidate has a track record of launching, managing, and optimizing large-scale influencer programs, understands how to structure flat-fee influencer sponsorships that drive measurable and direct ROI, properly leverage and scale affiliate marketing models, and has deep expertise in video commerce, social commerce, and live shopping. You will directly report to the Head of MyyShop U.S., and work with the creator team to ensure high efficiency in creator outreach, onboarding, activation, and performance management. Key Responsibilities Partnership & Network Activation Drive GMV growth through the activation of creator networks, influencers, and affiliates across DTC, DHgate, TikTok Shop, YouTube, Instagram, and emerging social commerce platforms. Develop and execute a scalable affiliate creator strategy , ensuring rapid creator onboarding, activation, and retention to reduce the time from partner launch to revenue generation. Build, activate, and nurture a high-impact community of creators with a focus on engagement, conversion‑driven content, and long‑term loyalty. Recruit and activate creators experienced in Live Shopping , ensuring they align with the brand’s target audience and product offerings. Leverage merchandising strategies to match the right creators with the right brands and price points , using data‑driven insights on audience demographics and purchasing behaviors. Collaboration and Team Development Work directly with the Creator Success team, helping them optimize workflows, and staying aligned with performance expectations. Establish and scale creator partnership best practices, helping ensure an efficient and high‑performing team. Contribute to a collaborative, results‑driven team culture that prioritizes innovation, experimentation, and continuous learning. Regularly align OKRs, and regularly provide feedback, performance insights, and growth opportunities. Community Building & Gamification Design and implement gamified engagement strategies to incentivize creator participation and optimize performance. Build, manage, and utilize a CRM or proprietary creator engagement platform (e.g., Discord, Circle, or Mighty Networks) to foster community interaction and engagement. Implement loyalty and incentive structures that drive retention and ongoing participation in affiliate and social commerce programs. Leverage retargeting, audience segmentation, and social amplification strategies to optimize conversions from creator‑generated content. Program Management & Operations Develop a best‑in‑class, scalable influencer program, including recruitment, onboarding, performance tracking, and optimization. Own and oversee a cross‑functional program management workflow, collaborating with marketing, data science, engineering, and product teams. Optimize operational efficiencies through automation and strategic workflow design, ensuring the program can scale efficiently. Performance Analysis & Data‑Driven Strategy Define, track, and analyze KPIs that measure the success of creator activations, affiliate campaigns, and GMV performance. Partner with data science and analytics teams to build dashboards and reporting tools that provide real‑time visibility into creator performance. Leverage third‑party data and campaign management platforms (e.g., Captiv8, Sprout Social, CreatorIQ, AspireIQ, and Impact Radius ) to monitor, optimize, and scale creator‑driven campaigns. Conduct extensive experimentation (A/B testing, creative iteration, etc.) to identify high‑impact content formats, creator segments, and audience engagement tactics. Contract Negotiation & Incentive Structures Develop and manage scalable incentive models, ensuring creators are motivated to drive engagement, retention, and high conversion rates. Negotiate competitive yet sustainable contract terms , ensuring that payout structures align with GMV growth goals and brand ROI. Experiment with tiered affiliate structures, revenue‑share models, and bonus incentives to continuously improve performance and creator retention. Cross‑Functional Collaboration & Thought Leadership Serve as a thought leader in creator partnerships , educating internal teams on best practices, new trends, and data‑driven insights. Work cross‑functionally with product, analytics, legal, and engineering teams to develop innovative solutions that enhance creator experiences and maximize program performance. Stay ahead of emerging social commerce trends, platform changes, and content innovations to maintain a competitive edge. Desired Qualifications and Experience 6+ years of experience in influencer marketing, creator partnerships, affiliate marketing, or social commerce. Proven ability to scale $250K-$1M+ creator‑led programs in a high‑growth, data‑driven environment. Experience working in‑house at a major brand, influencer agency, social commerce platform, or affiliate marketing network. Deep understanding of video content strategies , live shopping best practices, and social commerce monetization models. Strong analytical skills with expertise in campaign performance measurement, forecasting, and ROI analysis. Proficiency in using third‑party influencer platforms (e.g., Captiv8, Sprout Social, CreatorIQ, AspireIQ, platform partner centers, or similar tools). Ability to navigate ambiguity and build from scratch, with a track record of launching and scaling innovative creator strategies. A growth‑oriented, performance‑driven mindset with a passion for building new revenue streams and social commerce innovations. Exceptional negotiation skills with experience structuring performance‑based contracts and incentive programs. A strong network of pre‑established creator and influencer relationships across multiple platforms. #J-18808-Ljbffr MyyShop