Vice President, GTM Enablement

Vice President, GTM Enablement

About the Company

Market-leading digital experience platform

Industry
Internet

Type
Privately Held

Founded
2009

Employees
1001-5000

Categories

• Information Technology & Services
• Technology
• Internet
• Ad Targeting
• Internet Marketing
• Media & Internet
• Personalization
• Search Engines & Internet Portals
• Software
• Software Development & Design

Specialties

• a/b testing
• mobile optimization
• conversion rate optimization
• split testing
• customer experience optimization
• personalization
• digital experience
• cms
• digital commerce
• optimization as a service
• content management
• content marketing
• and feature experimentation
• feature experimentation
• ai
• geo
• web content management
• customer engagement
• marketing automation
• and agentic workflows

Business Classifications

• SAAS
• B2B
• Enterprise

About the Role

The Company is seeking a VP of GTM Enablement to lead the strategic consolidation of sales, SDR, and customer success enablement. This senior leadership role is pivotal in ensuring that every revenue-facing team member is equipped with the necessary knowledge, skills, and tools to excel. The successful candidate will be responsible for setting the enablement strategy, leading a team of role-based enablement managers, and owning the programs and infrastructure that drive key performance metrics. The role demands a deep understanding of enabling multiple GTM motions, including direct enterprise, mid-market, SDR/BDR, and post-sale customer success, and the ability to build an enablement function that acts as a strategic multiplier on the revenue organization. Key responsibilities for the VP of GTM Enablement at the company include building and leading the enablement function, owning the full enablement technology stack, and driving the adoption of AI tools across the GTM organization. The ideal candidate will have a proven track record in B2B SaaS enablement, with the ability to connect enablement programs to commercial outcomes and a strong background in complex sales cycles. Experience in designing and delivering training programs, as well as familiarity with sales methodologies and enablement technology, is essential. The role also requires a focus on value-first and verticalized product enablement, centralized field program delivery, and a commitment to measurement and impact reporting. A Bachelor's degree is required, and prior experience in a quota-carrying sales or customer success role is a plus.

Hiring Manager Title
CRO

Travel Percent
Less than 10%

Functions

• Sales/Revenue