Copywriting Manager

Global B2B2C corporation is seeking a Copywriting Manager (Brand & Performance) to join their in-house agency/communications team. The seasoned copywriting professional will lead messaging development that strengthens brand equity and drives measurable business results. Additionally, you will translate the essence of the company identity into narratives and experiences that motivate customers, partners, and professionals to engage. Sitting at the intersection of brand storytelling and performance marketing, you will oversee copy across the full customer journey ensuring every message reflects the company’s distinctive voice while delivering clarity, relevance, and performance. RESPONSIBILITIES Lead the strategy and execution of brand and performance copywriting across campaigns, channels, business segments, and customer touchpoints. Develop compelling narratives that balance emotional storytelling with technical accuracy and conversion-driven clarity. Own copy development across integrated campaigns, digital and physical experiences, product marketing, and paid media. Partner with marketing to optimize copy for engagement, conversion, and ROI through testing and iteration. Establish frameworks for A/B testing, performance measurement, and continuous optimization of copy. Use data and insights to refine messaging and improve conversion rates and customer engagement. Identify opportunities to scale high-performing messaging across channels and business segments. Champion and evolve company’s brand voice and messaging architecture. Ensure consistency and excellence across all copy outputs. Establish and maintain copywriting standards, guidelines, and best practices. Mentor and lead writers, fostering a culture of craft excellence, constructive feedback, and creative rigor. Collaborate closely with design, sales, product, digital, and marketing teams to deliver cohesive, high-impact experiences. Manage workflows that ensure speed, quality, and alignment with business priorities. REQUIREMENTS Bachelor’s degree. Minimum 15 years experience in copywriting across brand and performance marketing, including 5+ years leading writers, managing editorial workflows, and driving cross-functional collaboration required. Experience with digital marketing channels including paid media, web, email, and CRM required. Familiarity with using performance data, audience insights, SEO principles, and digital best practices to improve copy effectiveness required. Proven ability to deliver results-driven copy while translating complex technical concepts into compelling, customer-focused messaging. Prior team management, development and mentoring experience. Fluency with design and project management software. #J-18808-Ljbffr blue plate minds