Senior Marketing Associate
$70k - $85kDow Jones & Company, Inc.
Senior Associate B2B Marketing
Dow Jones, New York, NY
About Our Organization:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations worldwide. For more than 130 years, we have produced unrivaled quality content and operate one of the worlds largest news?gathering operations. Our portfolio includes flagship publications such as the Wall Street Journal and products like Factiva and Dow Jones Risk & Compliance. We are a division of News Corp.
About the Team:
The Performance Marketing B2B team drives business growth by partnering with product and sales teams of our enterprise businesses: Dow Jones Newswires, Factiva, and Risk & Compliance. We create client?centric strategies that increase awareness, build reputation, and deepen relationships in selected industries and accounts.
About the Role:
This in?person role is based in our Midtown Manhattan office, requiring on?site work three days a week. You will support the development and execution of content strategies in collaboration with Industry/ABM, Product Marketing, and other business experts. The focus is on creating engaging thought?leadership content to boost awareness and drive engagement across web, social media, paid media, and events.
You Will:
- Develop and execute content marketing strategies tailored to B2B audiences across website, blog, email, and social media.
- Manage a content calendar to ensure consistent, timely delivery of relevant and engaging content.
- Operationalize and optimize blog posts, case studies, white papers, and other marketing collateral that resonate with B2B customers.
- Partner with the B2B Marketers to run the Client Stories program, producing compelling case studies.
- Collaborate with Industry/ABM, Product Marketers and Brand teams to align content with business goals and customer needs.
- Leverage AI?powered tools and emerging technologies to enhance production workflows, scale personalized content creation, and optimize performance while maintaining brand quality.
- Manage internal and external content production processes and partners.
- Conduct market and competitor research to uncover opportunities for content development and positioning.
- Safeguard quality, brand tone of voice, and style across all channels and materials.
- Stay abreast of industry best practices and competitor activities.
- Assist with the creation of email marketing campaigns, newsletters, and other direct outreach to B2B leads.
- Ensure all content follows SEO/AIO best practices for maximum organic reach and visibility.
- Analyze content performance across channels and provide actionable insights to optimize future campaigns.
You Have:
- Minimum 2?4 years in a B2B content marketing, industry marketing, or communications role targeting Fortune 1000 companies.
- Bachelors degree in Marketing, Communications, Business, or a related field, or equivalent experience.
- Experience collaborating with web teams, SEO, social media, and paid media to develop SEO?optimized, engaging digital content.
- Ability to conceive original and compelling ideas for new content that appeals to enterprise clients.
- Advanced written and verbal communication skills and strong command of the English language for a global audience.
- Excellent project management skills with proven ability to multitask, prioritize, manage stakeholders, and meet tight deadlines in a fast?paced environment.
- Creative mindset, curiosity, and continuous exploration of better ways to engage customers through high?value content.
Our Benefits:
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Base Pay Range: $70,000 $85,000
Learn more about all our US benefits.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. We are an Equal Opportunity Employer.
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and interview process. If you need assistance or accommodation, please contact View email address on click.appcast.io and include "Reasonable Accommodation" in the subject line. This inbox is not monitored for application status updates.
#J-18808-LjbffrVacancy posted 4 days ago
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