Product Marketing Manager

Our client, a leading organization in a highly regulated industry, is seeking an experienced Product Marketing Manager to drive the strategy, positioning, and launch of customer-focused products and services.

Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.

The ideal candidate will have strong product marketing expertise, experience developing business cases and go-to-market strategies, and a proven ability to translate complex offerings into compelling value propositions for customers.

This is a contract to hire role, located in Pittsburgh, PA (Hybrid 2x/week onsite):

Required Qualifications

• Bachelor's degree required.
• 5+ years of product marketing experience with ownership of the full business case and product commercialization lifecycle.
• Experience creating and executing go-to-market strategies for new products or services.
• Proven ability to develop business cases, product positioning, pricing strategies, and launch plans.
• Experience working within a regulated industry environment.
• Hands-on experience with CRM platforms such as Salesforce or HubSpot.
• Strong communication, presentation, and stakeholder management skills.
• Ability to collaborate effectively across product, sales, operations, and executive leadership teams.

Preferred Qualifications

• Experience within the utilities industry.
• Experience working in a unionized environment.
• Experience bringing customer-focused service offerings or subscription-based products to market. xhyhwjd
• Familiarity with customer acquisition, retention, and lifecycle marketing strategies.