Lead - Product Marketing

About the job Lead - Product Marketing


Product Marketing Lead

Summary :

• Define and execute go-to-market strategy, positioning, and product launches
• Lead industry event strategy and integrated, multi-channel campaigns
• Build compelling content, case studies, and sales enablement tools that drive pipeline
• Partner cross-functionally to optimize messaging, performance, and market impact
• Remote/Hybrid: Boston, NYC, Philadelphia, Washington, DC

Our client is redefining how biopharma, biotech, and life sciences investors evaluate opportunity and risk through advanced, AI-powered decision intelligence. Their platform transforms complex scientific, clinical, and financial data into clear, actionable insight-accelerating drug development, sharpening diligence, and elevating strategic dealmaking. By replacing fragmented analysis with dynamic, data-driven clarity, it empowers teams to move faster, decide smarter, and unlock greater impact in high-stakes innovative environments.

The Opportunity

We are seeking an exceptional Product Marketing Lead to define and drive our product marketing strategy as we expand within the pharmaceutical and life sciences sectors. This is a unique opportunity to join a high-growth technology organization at a pivotal stage, where you will own the product marketing function and directly shape how the market understands and adopts our platform.

Responsibilities

Go-to-Market Strategy

• Define and execute go-to-market strategies to increase awareness, generate demand, and accelerate adoption.
• Develop clear positioning and messaging tailored to Business Development (BD), Licensing, and Scientific & Engineering (S&E) audiences.
• Lead product launches and integrated marketing campaigns.
• Partner closely with Sales and Product teams to align on personas, buyer journeys, and value propositions.
• Leverage market research and customer insights to inform and refine strategy.

Conferences & Events

• Own strategy and execution for major industry conferences and partnering events.
• Manage booth presence, speaking opportunities, and strategic networking initiatives.
• Develop high-impact collateral and product demonstrations; drive post-event pipeline conversion.

Campaigns & Content

• Build and execute multi-channel campaigns (email, digital, account-based marketing) to generate qualified leads.
• Develop case studies, ROI narratives, and sales enablement materials.
• Collaborate with design partners to produce clear, compelling marketing assets.
• Ensure brand consistency and thought leadership across all customer touchpoints.

Sales Enablement & Success

• Enable Sales teams to effectively communicate value propositions and close deals.
• Maintain competitive intelligence and synthesize ongoing customer insights.
• Train cross-functional teams on messaging, positioning, and new product releases.
• Monitor performance metrics and continuously optimize go-to-market effectiveness.

Qualifications

• 8+ years of product marketing experience, preferably in B2B SaaS, enterprise software, or healthcare technology
• Experience marketing to pharmaceutical, biopharma, or life sciences audiences (BD, R&D, or commercial functions)
• Demonstrated success developing and executing effective go-to-market strategies and product launches
• Strong understanding of complex, technical products and ability to translate features into clear business value
• Proven ability to build marketing campaigns that generate measurable pipeline and revenue impact
• Experience in conference planning, event marketing, and field marketing strategies

What Sets You Apart

• Exceptional storytelling and communication skills, with the ability to make complex AI and data concepts accessible and compelling
• Strategic thinker with strong execution capabilities and attention to detail
• Data-driven mindset with the ability to track, analyze, and optimize marketing performance
• Self-starter who thrives in ambiguous, fast-paced startup environments
• Collaborative team player who partners effectively with Sales, Product, and Leadership
• Creative problem-solver with a proactive approach to experimentation and execution
• Passion for healthcare innovation and improving patient outcomes

Bonus Points

• Background marketing AI/ML, analytics, or decision intelligence platforms
• Experience with account-based marketing platforms, marketing automation tools, and CRM systems
• Design capabilities or experience collaborating closely with designers
• MBA or advanced degree in business, marketing, or life sciences
• Experience building marketing functions within early-stage organizations