Social Media Director

Social Media Director

The Social Media Director is responsible for leading the social media vision and execution across Okayplayer's platforms, with a strong emphasis on video-first storytelling, live cultural coverage, and monetization. This leader will oversee a team of coordinators, strategists, creators, and performers, ensuring strategy, logistics, and production workflows are executed at the highest level.

Key responsibilities include:

• Lead, mentor, and manage a cross-functional social team (coordinators, strategists, creators, and performers) to deliver best-in-class social storytelling.
• Develop and execute the social media brand strategy with a video-first focus, driving follower growth, reach, and engagement across Instagram, Facebook, TikTok, Twitter & YouTube.
• Manage real-time social coverage at live events, overseeing on-site teams, content capture, rapid publishing, and performance tracking to maximize engagement.
• Oversee social video production workflows — including editing, formatting, and optimizing for each platform — while training and supporting team members to execute at scale.
• Collaborate with sales to translate campaign briefs into impactful branded and paid social activations.
• Establish and track qualitative and quantitative content performance goals, leveraging analytics to drive strategy.
• Identify and optimize monetization opportunities across all platforms (e.g., YouTube Partner Program, Meta In-Stream Ads, branded content, affiliate links, and social commerce).
• Manage the annual content calendar, weaving in tentpole cultural moments, live coverage, and recurring campaigns to ensure brand consistency.
• Enforce copyright, licensing, and fair use compliance in all content.
• Conduct regular best-practice training, audits, and team feedback sessions to foster excellence and innovation.
• Stay ahead of emerging trends, tools, and platform changes to keep Okayplayer at the forefront of digital culture.

The Social Media Director should be a dynamic, culturally fluent leader with a proven ability to manage both people and content systems. They should bring a video-first mindset, operational excellence, and a passion for music and culture.

Qualifications include:

• 5+ years of experience in social media marketing, with at least 3 years managing a team of coordinators, strategists, creators, and performers.
• Demonstrated success in building and leading video-first campaigns, including social video production and editing proficiency (short-form and long-form).
• Hands-on experience creating and executing logistics and rollout strategies for live event coverage, cultural moments, and experiential activations.
• Expertise in paid social campaign management on Meta, YouTube, TikTok, and other major platforms.
• Strong knowledge of analytics tools (e.g., Parse.ly, Google Analytics, Sprout Social, etc.) with the ability to derive actionable insights.
• Proven ability to drive revenue through platform-native monetization tools and branded content integrations.
• Deep understanding of Black culture, music, art, and social trends, with the ability to authentically connect these to brand voice and audience growth.
• Exceptional copywriting, creative thinking, and project management skills, with a results-driven, "roll-up-your-sleeves" mentality.

While performing the responsibilities of the job, the following are working conditions will be encountered. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.

• Hybrid work schedule; in-person & remote

Areya Media, LLC. is committed to defining and amplifying the voices of creators, contemporaries, and the people they inspire.

The creation of bold, original and compelling content to entertain, inform and inspire Okayplayer's audience.