Head of Growth (B2C)

Pragmatike is recruiting on behalf of a fast-growing AI consumer technology company seeking a Head of Growth (B2C) to own and scale paid acquisition across global consumer markets.

This is a highly hands-on role for someone who thrives in performance marketing and enjoys making data-driven decisions that directly impact business growth. You'll own paid user acquisition end-to-end, managing campaigns across Meta, TikTok, Google, and other channels while optimizing for profitable customer acquisition and subscription growth.

You'll work closely with leadership, product, and creative teams to continuously improve campaign performance, test new acquisition strategies, and scale marketing investment efficiently.

What You'll Do

• Own paid user acquisition across Meta, TikTok, Google, and additional acquisition channels.

• Manage campaign structure, budgets, bidding strategies, audience targeting, and placements.

• Lead creative testing by evaluating assets from internal creative and UGC teams, scaling high-performing campaigns and quickly iterating on underperforming ones.

• Optimize the complete acquisition funnel from ad click to subscription conversion, focusing on CAC , ROAS , LTV , and payback.

• Scale marketing spend while maintaining strong acquisition efficiency.

• Own attribution and measurement across mobile acquisition, including MMPs, SKAdNetwork, deep linking, and post-ATT performance analysis.

• Partner with product and leadership to improve onboarding flows, landing experiences, and conversion rates.

• Report campaign performance using clear metrics and actionable insights.

• Continuously experiment with new audiences, creatives, and acquisition opportunities.

What We're Looking For

• 4+ years of experience managing paid user acquisition for B2C consumer mobile applications.

• Proven expertise running and scaling Meta Ads campaigns with full ownership of performance outcomes.

• Hands-on experience with TikTok Ads and Google App Campaigns.

• Strong understanding of mobile app acquisition, subscription businesses, and conversion funnels.

• Deep knowledge of attribution platforms such as AppsFlyer or Adjust.

• Experience working with SKAdNetwork (SKAN), deferred deep linking, and iOS attribution challenges.

• Strong analytical mindset with expertise in CAC , ROAS , LTV , payback, and campaign optimization.

• Comfortable working independently and owning the paid acquisition function.

• Experience leveraging AI tools to improve research, reporting, analysis, or campaign optimization.

• Excellent communication skills and fluent English.

Nice to Have

• Experience scaling paid acquisition for subscription-based consumer products.

• Background working on AI-powered, social, communication, entertainment, or relationship-focused consumer applications.

• Experience managing six- or seven-figure monthly advertising budgets.

• Expertise with Apple Search Ads or Google Universal App Campaigns.

• Experience implementing attribution infrastructure, event mapping, and measurement frameworks.

• Startup or high-growth technology company experience.

Why Join?

This is an opportunity to own one of the most important growth functions within a rapidly scaling AI consumer company used by millions of people worldwide. You'll have significant ownership over marketing performance, direct collaboration with company leadership, and the opportunity to solve complex user acquisition challenges in a highly competitive subscription business.

The company offers competitive compensation, a fully remote work environment, flexible working hours, generous vacation policies, and the opportunity to make a measurable impact on a global product at scale.