Regional Organic Content Specialist

Overview The Regional Organic Content Specialist is a strategic driver of the brand’s organic digital presence within 3-4 assigned homebuilding divisions; managing non-paid content across platforms like Meta, LinkedIn, TikTok, YouTube, and Google Business Profiles. This role ensures timely, relevant, locally resonant content is planned, created using corporate templates, and published to align with national brand goals while engaging regional audiences. Responsibilities Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring alignment with regional business goals and national brand positioning. Develop and oversee content creation workflows, leveraging Canva templates while guiding messaging strategy, sourcing visuals, managing legal approvals, and optimizing publishing cadence via Sprinklr. Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand-consistent manner. Champion regional visibility by developing tailored organic campaigns that support division-level priorities, events, and promotions. Drive content strategy through Air Table planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross-channel alignment. Oversee regional asset libraries, ensuring all photography and creative assets in Crooze are current, brand-compliant, and accessible to key partners across the marketing team. Ensure brand consistency by acting as a subject matter expert on Lennar’s visual and messaging standards, applying updates and educating partners as needed. Lead performance reviews of organic channels, interpreting trends in engagement, reach, and follower growth to shape content direction and inform strategy. Provide insight-driven recommendations to optimize content mix, post timing, and channel tactics for stronger impact across target audiences. Own the optimization of Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility. Lead review response strategy, maintaining brand reputation and strengthening local presence through timely, personalized community engagement. Qualifications Bachelor of Science or Arts degree or equivalent required; high school diploma or GED also acceptable. Minimum 2-4 years of experience required. Proven work experience as a Social Media Content Coordinator. Computer skills and competencies required. Strong organizational and time management skills; able to manage multiple deadlines across various job types. Knowledge of Microsoft Office applications required. Knowledge of Canva required. Knowledge of Meta and other social sites a plus. Knowledge of Sprinklr a plus. Benefits Health insurance plans (Medical, Dental, Vision), 401(k) retirement plan with a company match up to 5%, paid parental leave, associate assistance plan, education assistance up to $30,000, up to three weeks of vacation annually, holiday, sick leave, personal day policies, new hire referral bonus, home purchase discounts, and other opportunities. Equal Opportunity Employer Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. #J-18808-Ljbffr Lennar