Marketing Associate

Company Description:

GAMCO Investors, Inc. is a well-known diversified asset manager and financial services company with approximately $35 billion in total assets under management. Additional information can be found at

Job Summary:

The Marketing Associate will support the Director of Marketing in executing the firm's marketing programs across social media, email, print, digital, and events. This role is hands-on and highly varied, offering exposure to all aspects of marketing within an asset management firm, from designing materials and managing social channels to helping plan investor conferences and reporting on campaign performance. The ideal candidate is creative, detail-oriented, and organized, with 1-2 years of marketing experience and a desire to grow within a small, collaborative team.

Social Media Management:

• Manage the firm's corporate social media accounts across LinkedIn, X (Twitter), Instagram, and Facebook, maintaining a consistent brand voice and posting cadence.
• Develop and maintain a monthly social media content calendar in coordination with the Director of Marketing, aligned with fund launches, events, media appearances, and firm milestones.
• Draft post copy and create accompanying graphics, short-form video, and event photography for social channels.
• Monitor engagement, respond to comments and messages as appropriate, and stay current on platform trends and best practices.

Email Marketing:

• Build, schedule, and deploy email campaigns in Salesforce Marketing Cloud, including event invitations, fund updates, commentary distributions, and newsletters.
• Maintain email lists and audience segments, and track campaign performance, including open rates, click-through rates, and registrations.
• Proofread and test all correspondence for accuracy, formatting, and functionality prior to deployment.

Graphic Design & Print Materials:

• Design digital and print marketing materials using Adobe Creative Suite (InDesign, Illustrator, Photoshop), including fact sheets, brochures, flyers, presentations, event signage, and advertisements.
• Ensure all materials adhere to firm brand standards and maintain a consistent visual identity across channels.
• Coordinate with printers and outside vendors on production, proofs, and delivery timelines.

Website Management:

• Update website content, including fund pages, news, events, and thought leadership, ensuring information is accurate and current.
• Partner with internal teams and vendors to support website enhancements and resolve technical issues.

Conference & Event Support:

• Assist in planning and executing the firm's investor conferences, symposiums, and sponsored industry events, including logistics, registration, venue coordination, and attendee communications.
• Prepare event collateral, booth materials, signage, name badges, and presentation decks.
• Travel to conferences and events as needed to provide on-site support.

Marketing Analytics & Reporting:

• Track and report on the performance of social media, email, website, and campaign activity using Google Analytics, Salesforce, and native social analytics tools.
• Compile regular performance reports and provide insights and recommendations to inform future marketing initiatives.
• Maintain campaign records and data in Salesforce to support accurate tracking and attribution.

Compliance & Special Projects:

• Submit marketing materials, social posts, and email correspondence for compliance review, track approvals, and incorporate required disclosures and revisions in accordance with FINRA and SEC guidelines.
• Support the Director of Marketing on special projects and firm-wide initiatives as they arise, including anniversary programming, internal communications, and sales and distribution support.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-2 years of relevant marketing experience, through full-time roles or internships.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop); a portfolio of design work is preferred.
• Experience managing corporate social media accounts, including LinkedIn, X, Instagram, and Facebook.
• Familiarity with Salesforce and/or Salesforce Marketing Cloud, or similar CRM and email marketing platforms.
• Working knowledge of Google Analytics and social media analytics tools.
• Strong writing, editing, and proofreading skills with exceptional attention to detail.
• Excellent organizational and time management skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Ability to work independently and collaboratively across marketing, compliance, and sales teams.
• Willingness to travel occasionally for conferences and events.
• Entrepreneurial mindset.
• Experience in financial services or asset management, including familiarity with regulatory compliance in marketing, a plus.
• Team player with a growth mindset, a positive attitude, and an eagerness to learn.

Compensation and Benefits:

The anticipated annual base salary range for this position is $80,000 to $100,000. Actual compensation will be determined based on the candidate’s qualifications, relevant experience, skills, and other job-related factors, consistent with applicable law.

In addition to base salary, the position may be eligible for a discretionary annual bonus and participation in the Company’s employee benefit programs, subject to applicable plan terms and eligibility requirements.