Regional Business Leader - Upstate NY

About Sequel

Sequel, headquartered in Manchester, New Hampshire, is a company developing the next generation of transformative drug-delivery advancements starting with diabetes. Sequel’s approach is to look at diabetes management holistically to advance systems that make living with diabetes simpler and easier for all. Sequel’s flagship product, the twiist Automated Insulin Delivery (AID) System, launched in July 2025 for people with type 1 diabetes providing them with personalized diabetes management.

Job Overview

As the Regional Business Leader (RBL), you will be accountable for building, developing and coaching a field team to successfully launch a new innovative insulin pump and future Sequel products. The RBL will be responsible for all commercial field-related activities and achieving company goals in their region. Your team will consist of both Territory Business Leaders focused on product promotion and Clinical Diabetes Specialists supporting product education and training. Partnering cross-functionally with internal stakeholders and sales leadership to align field needs and market dynamics will be pivotal for this role.

Region includes Pennsylvania from OH/PA border to Scranton and Harrisburg, and New York State from Lake Erie to Albany. (excludes NYC Metro area)

Job Responsibilities and Essential Duties

• Build and cultivate an empowered team culture that enables high performance and collaboration.
• Ensure a successful execution of the commercial launch strategy by providing clear sales direction and impactful coaching.
• Facilitate effective business planning, customer targeting and account prioritization in support of national goals and integration of territory goals.
• Empower the field team to deliver impactful conversations by ensuring a high level of clinical acumen regarding diabetes and insulin therapy.
• Consistently contribute to company objectives by meeting/exceeding sales goals and providing excellent product training support.
• Partner cross-functionally to deliver a positive customer experience with Sequel products and support the growth of the company.
• Conduct regular field visits and provide consistent and timely coaching feedback based on observations of customer interactions and overall performance.
• Coach team on skill development (i.e.product knowledge, competitive product knowledge, selling skills, technical skills, product training techniques, business acumen, use of analytics, building relationships, compliance).
• Plan and manage the assigned operational budgets with a focus on appropriate return on investment.
• Foster strong relationships with key health care professionals, opinion leaders, and influencers in the diabetes space to drive product adoption.
• Ensure that all field activities and strategies comply with industry regulations, company policies, and ethical standards.

In addition to the above, the Senior Regional Business Leader will do the following:

• Mentor new and junior RBL’s.
• Lead national projects and initiatives.
• Lead area team calls and meetings.

Minimum Requirements (Education and Experience)

• Bachelor’s degree preferred, or equivalent work experience.
• 8+ years field sales experience with a minimum of 5 years of related industry sales experience in one or more of the following areas: diabetes, endocrinology, insulin infusion pumps, and managed care.
• Demonstrated history of success leading a field sales team preferred.
• 4+ years sales leadership experience
• Demonstrated history of success leading a field sales team preferred

Required Knowledge, Skills and Abilities

• Experience recruiting and developing team members
• Experience leading sales teams to launch and deliver products
• Experience in developing strategic business plans with specific, measurable, action-oriented objectives
• Demonstrated relationships with Endocrinologists stronglypreferred.
• Previous sales award recipient due to strong sales performance (i.e.President’s Club, Rookie of the Year).
• Strong data analysis, evaluation and problem-solving skills.
• Knowledge of Diabetes products and therapies.
• Candidate must live within the assigned geography
• Excellent communication and presentation skills
• Ability to function in a fast-paced start-up environment
• Valid driver’s licence required.
• Ability to carry and transport professional sales samples and literature.
• Ability to travel within defined territory as necessary, which may include overnight travel. Majority of time will be spent with team market.

Additional Requirements for the Senior Regional Business Leader role

• Multiple years of consecutive sales success
• Recognition for outstanding leadership contribution

$230,000 - $270,000 a year

The total compensation package for this position, inclusive of base salary and incentive compensation target, is $230,000 – 270,000 annually (based on the achievement of goals). Base pay varies based on job-related knowledge, skills, and experience. Sequel offers a comprehensive benefits package, PTO, a vehicle reimbursement program through Motus, and significant opportunities for career growth and advancement.

Sequel Med Tech provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Benefits

• You’ll be automatically enrolled in our 401k plan, featuring a 6% company match and 100% immediate vesting.
• We’re committed to your well-being and understand the unique needs of employees and families living with diabetes, so we offer capped out-of-pocket insulin costs and GLP-1 coverage across all plans.
• You’ll have access to a variety of Meritain health insurance plans to suit your needs and can also take advantage of Flexible Spending Accounts (FSAs) or Health Savings Account (HSA).
• Our comprehensive benefits package includes vision and dental coverage.
• Voluntary options such as long-term disability, accident, critical illness, hospital indemnity, and even discounts for pet care.
• In addition, we provide employer-paid short-term disability and life insurance.

We know the importance of taking time to rest and recharge. That’s why Sequel offers flexible PTO, generous paid holidays, and Flex Time options to help you balance work and life when you need it most. Our team enjoys a culture built on hard work, fun, and genuine support. At Sequel, you’re not just starting a job, you’re building a rewarding career and a brighter future. Join us, and let’s thrive together!

Environmental/Safety/Physical Work Conditions

• Ensures environmental consciousness and safe practices are exhibited in decisions.
• Use of computer and telephone equipment and other related office accessories/devices to complete assignments.
• May work extended hours during peak business cycles.
• Physical requirements such as lifting specific weights.
• Some travelling is expected.