Senior Vice President of Marketing

Job Description

Job Description

Why Join Us

For nearly 75 years, Qualstar Credit Union has helped members improve their financial lives. We are a financially strong, well-capitalized, and purpose-driven organization serving members across Washington, with deep roots in supporting hardworking union communities.

As Senior Vice President of Marketing, you will play a central role in shaping how we connect with and serve our members-leading enterprise-wide strategy across brand, marketing, communications, and digital experience. This is a new and high-impact executive role with broad organizational influence, close partnership with the CEO and executive leadership team, and the opportunity to guide the future of member growth, brand relevance, and market expansion.

If you're looking for a role where your leadership can meaningfully shape both strategy and execution, we'd welcome the conversation.

The Opportunity

As SVP of Marketing, you will set the vision and direction for enterprise-wide marketing, communications, and digital experience-ensuring our brand, messaging, and member engagement strategies deliver meaningful, consistent, and measurable impact across every stage of the member lifecycle.

You will oversee a broad portfolio including Marketing, Communications, Public Relations, and Digital Experience-balancing innovation, analytics, and creativity with strong governance, brand stewardship, and operational discipline.

Working closely with the CEO and executive team, you will:

• Translate organizational strategy into integrated marketing, growth, and member engagement initiatives across all channels
• Strengthen brand positioning and digital experience to support market growth, product consideration, and member conversion
• Establish data-driven performance frameworks, metrics, and insights to optimize marketing effectiveness, personalization, and ROI
• Lead enterprise initiatives that enhance brand awareness, deepen member relationships, and improve the overall member experience
• Foster a high-performing, collaborative culture grounded in accountability, innovation, continuous improvement, and regulatory compliance

This role requires both strategic leadership and the ability to engage in the details-guiding teams, supporting organizational priorities, and continuously evolving how we connect with current and prospective members.

What You'll Lead

• Enterprise marketing, communications, and digital experience strategy aligned with long-term organizational and growth objectives
• Member acquisition, engagement, and brand positioning across all channels, including journey-based and conversion-focused marketing
• Enterprise performance frameworks, metrics, and data-driven accountability systems to measure impact and optimize marketing ROI
• Digital experience strategy, public relations, and member insights/analytics to strengthen brand relevance, personalization, and reputation
• Cross-functional collaboration and enterprise sponsorship of growth initiatives, supported by a high-performing, compliant, and innovation-driven marketing organization

Who You Are

You are an experienced marketing executive who understands how to align people, processes, and systems to deliver results at scale.

You bring:

• Senior marketing leadership in financial services or regulated environments, leading brand, growth, and digital strategy
• Proven ability to drive growth using data, segmentation, insights, and journey-based marketing
• Experience leading digital strategy focused on website and channel optimization for conversion
• Strong financial acumen, including budgeting, forecasting, and ROI-driven decision-making
• Executive leadership skills with ability to influence, develop leaders, and drive cross-functional alignment

You are comfortable balancing strategy with execution-able to think long-term while staying connected to day-to-day performance.

Most importantly, you are committed to delivering meaningful value to members and building strong, engaged teams.

Why You'll Thrive Here

Purpose-Driven Work Our Core Values-Service, Integrity, Purpose, Value, Respect, and Education-guide how we serve members and support one another.

Executive-Level Impact You will have a strong voice in shaping organizational strategy and the future of member service delivery.

Compensation & Benefits That Support You We offer competitive compensation, an annual management incentive program, and comprehensive benefits including medical, dental, vision, life, and disability coverage for you and your dependents. Retirement contributions include both matching and annual employer contributions.

Balance & Environment We support work-life balance through paid vacation, sick leave, and holidays, along with hybrid flexibility. Our Bothell headquarters offers a collaborative environment with access to nearby walking and biking trails.

Let's Talk

If you're ready to lead the marketing strategy in a financially strong, member-focused credit union-and help shape how we serve members into the future-we'd love to connect.