Content Author

Job Description

Job Title: Email Content Author - Adobe Journey Optimizer (AJO)
Extended Contract
$45/hr

Position Overview
We are seeking a detail-oriented and technically savvy Email Content Author to support lifecycle marketing efforts within Adobe Journey Optimizer (AJO) . This role is responsible for the end-to-end execution of omni-channel campaigns, including email, push notifications, and SMS , ensuring content is built, scheduled, tested, and deployed with precision.
The ideal candidate combines strong content assembly skills with a deep understanding of marketing automation platforms, quality assurance, and campaign workflows. Key Responsibilities
Campaign Development & Execution

• Build and configure campaigns within Adobe Journey Optimizer (AJO) across email, push, and SMS channels
• Translate marketing briefs and requirements into fully functional, production-ready campaigns
• Configure personalization, dynamic content, and audience targeting rules
• Ensure alignment with brand standards and messaging guidelines

Scheduling & Deployment

• Manage scheduling and orchestration of campaigns within AJO
• Coordinate cross-channel delivery timing and sequencing within customer journeys
• Monitor campaign readiness and ensure timely deployment

Quality Assurance (QA)

• Conduct thorough QA testing on all campaign elements prior to launch, including:
  • Content accuracy (copy, links, images)
  • Personalization tokens and dynamic logic
  • Rendering across devices and channels
  • Compliance with legal and brand standards (CAN-SPAM, opt-outs, etc.)
• Execute test sends and validate audience segmentation and delivery logic
• Troubleshoot and resolve issues in collaboration with marketing, product, and technical teams

Platform Operations & Optimization

• Maintain organized workflows, templates, and assets within AJO
• Identify opportunities to improve efficiency in campaign setup and QA processes
• Partner with technical teams on enhancements, integrations, and troubleshooting
• Stay current on AJO capabilities and best practices

Qualifications
Required

• 2-5+ years of experience in marketing automation, campaign execution, or digital marketing operations
• Hands-on experience with Adobe Journey Optimizer (AJO) or similar ESP/marketing automation platforms (Adobe Campaign, Salesforce Marketing Cloud, Braze, etc.)
• Experience building and deploying email, push, and SMS campaigns
• Strong attention to detail and QA rigor
• Understanding of personalization, segmentation, and customer journey logic
• Familiarity with HTML/CSS for email (basic editing and troubleshooting)

Preferred

• Experience working in omni-channel lifecycle marketing environments
• Knowledge of data structures, schemas, and audience segmentation concepts
• Experience with testing tools (Litmus, Email on Acid, etc.)
• Ability to work in fast-paced, deadline-driven environments
• Experience working in agile environments
• Experience in project management tools like Monday.com, Jira, etc.
• Experience working collaboratively in Figma

Key Competencies

• Detail-Oriented Execution - Ensures accuracy across all campaign elements
• Technical Aptitude - Comfortable navigating ESPs and troubleshooting issues
• Collaboration - Works cross-functionally with marketing, creative, and technical teams
• Time Management - Effectively manages multiple campaigns and deadlines
• Problem-Solving - Proactively identifies and resolves issues before launch

Success Metrics

• On-time, error-free campaign execution
• Reduction in QA defects and post-launch issues
• Efficient turnaround of campaign builds
• Improved campaign performance through accurate setup and targeting