Senior Product Marketing Manager

Help us transform the world of service and deliver great experiences for our customers via better workflows, collaboration, and information sharing. USU is the leading provider of software and service solutions for IT & Customer Service Management. With over 600 employees at 14 locations across the globe, we look forward to working together to create a better service world. As a Senior Product Marketing Manager, you will play a key role in positioning, communicating, and launching our market-leading products across various industries. You will translate complex product capabilities into compelling value propositions that address real business challenges, helping organizations reduce complexity, manage risks, and successfully drive their digital transformation. Together, we inspire our customers to create a better service world. Join us now! We have exciting tasks for you: Strategy and Planning : Develop and lead go-to-market strategies for new and existing products, features, and updates to drive engagement and adoption. Messaging and Positioning : Create compelling messaging that clearly communicates a product's value proposition to different target audiences Cross-functional Collaboration : Act as the interface between Product, Sales, and Marketing, ensuring all stakeholders are aligned and prepared for successful product launches. Sales Enablement : Equip sales teams with the knowledge, tools, and materials they need to effectively communicate product benefits and value to prospects. Market and Competitive Analysis : Understand the competitive landscape, identify customer needs, and align product positioning with market demand. Content Creation : Develop engaging content such as blogs, case studies, presentations, and other assets to educate and attract potential buyers. Experience with AI tools and marketing automation is expected to be leveraged to scale content creation and efficiency. Customer Voice : Represent the voice of the customer internally by gathering and sharing customer feedback to help inform product development and strategic decisions Proven track record in B2B product marketing, ideally within a SaaS company or software vendor environment. Proven experience working in international markets, particularly in Europe and North America. Strong self-motivation and ownership, with the ability to independently drive initiatives, contribute ideas, and proactively shape projects. Ability to work effectively across a broad product portfolio and manage multiple go-to-market initiatives simultaneously. Strong strategic thinking combined with a hands‑on approach to execution and storytelling. Excellent written and verbal communication skills in both English and German; Native-level English proficiency is a plus. Individual Development in our Advanced Training Program U Step Up! Sponsorship Program and individual Employee orientation plan and a groupwide Onboarding event USU-Bistro with reduced offers for lunch Bonus for employee recommendation Benefit for your Retirement arrangement and disability insurance Company car for private purposes 30 days vacation annually + special leave Water, Coffee, Tea & fruits are free of charge Flexible working hours, Sabbaticals and open Doors #J-18808-Ljbffr