Digital Marketing Lead

The Opportunity

Tradebe is seeking a proactive, data-driven, and creative Digital Marketing Specialist to strengthen our digital presence, support lead generation, and enhance brand awareness across our U.S. business.

This role combines hands-on digital marketing, website management, marketing analytics, content development, and event support. The ideal candidate is comfortable working in a technical B2B environment and can translate complex industrial and environmental solutions into compelling marketing communications that support both brand positioning and business growth.

The position will play a key role in advancing Tradebe's digital marketing capabilities while promoting our "Sustainability at Work" story and broader sustainability initiatives.

Key Job Responsibilities

• Manage and continuously improve Tradebe's U.S. website , including WordPress administration, content updates, UX improvements, SEO, website performance, and coordination with external web development partners as needed.
• Develop, execute, monitor, and optimize digital marketing campaigns across email, search, social media, and display channels to increase brand awareness, generate leads, and support commercial objectives.
• Monitor and analyze digital performance using tools such as Google Analytics 4, Google Tag Manager, Search Console, CRM platforms, and marketing automation tools .
• Develop and maintain marketing dashboards, KPIs, and campaign performance reporting , translating data into actionable recommendations and opportunities for improvement.
• Create and manage content for the company website, blog, and email campaigns.
• Develop marketing content tailored to industrial and technical B2B audiences , including case studies, brochures, presentations, infographics, and other digital and print collateral.
• Partner with Business Development, Sales, Operations, and subject matter experts to understand customer needs and technical solutions and translate them into clear, compelling marketing messages.
• Support the planning and execution of trade shows, industry conferences, customer events, and webinars , including logistics, promotional materials, digital promotion, lead capture, and post-event reporting.
• Own and manage the Online Store and internal employee ordering requests, approval workflow, fulfillment, and distribution of marketing apparel, swag, items for special customer requests, and events.
• Monitor, adhere to, and enforce and maintain the Marketing budget set by the EVP of Commercial and Business Operations for processing all online orders, purchase requisitions, payments, and guidelines for all marketing collateral, including trade show event items, including the upkeep and inventory maintenance of all marketing items such as trade show banners, tables, posters.
• Create and manage paid digital advertising campaigns , including Google Ads and LinkedIn Ads, with responsibility for targeting, execution, monitoring, and optimization.
• Perform additional duties as assigned.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Business, or related field.
• 3+ years of experience in digital marketing, website management, or marketing communications.
• Strong hands-on experience with WordPress website development and management.
• Proficiency in Google Analytics, SEO, SEM, email marketing, and marketing automation tools.
• Experience supporting trade shows, events, and industrial B2B marketing activities.
• Experience in managing Hubspot Marketing will be highly valued.
• Knowledge of graphic design tools such as Adobe Creative Suite (InDesign, Photoshop, Illustrator), or similar platforms.
• Ability to create and edit marketing materials across digital and print formats.
• Strong analytical skills with the ability to translate data into actionable marketing recommendations.
• Excellent written and verbal communication skills.
• Experience in industrial, environmental, manufacturing, engineering, energy, or technical B2B sectors is highly desirable.

Preferred Skills

• WordPress (including plugins, SEO tools, and CMS best practices)
• Google Analytics 4 (GA4)
• Search Engine Optimization (SEO)
• Email Marketing & Automation
• CRM platforms (HubSpot, Salesforce, Dynamics, etc.)
• Digital Advertising (Google Ads, LinkedIn Ads)
• Graphic Design & Content Creation
• Trade Show & Event Marketing Support
• Marketing Analytics & Reporting
• B2B Lead Generation

What does the interview process look like?

We believe in a transparent hiring process that values everyone’s time and engagement. Candidates should expect the hiring process to follow the order below. At any point in the process, candidates may be declined.

• Selected candidates who have completed the application will be invited to schedule a 30-minute screening call with of our talented Recruiters.
• Next, candidates will be scheduled for a Teams interview with the Director of Business Operations and Global Brand and Communications Director
• Finally, candidates may be scheduled for an on-site interview the Director of Business Operations and the Divisional People & Culture Manager

Why Tradebe is Right for You!

This is an opportunity to join Tradebe at a time of transformation and growth, where Marketing has the opportunity to play an increasingly important role in supporting the business.

You will have the ownership and autonomy to shape how we approach digital marketing, improve our capabilities, and bring new ideas to life. Rather than simply executing established processes, you will have the opportunity to challenge how we work and help build stronger, more effective marketing practices.

Your work will have direct visibility and business impact. From strengthening our digital presence and generating leads to supporting commercial teams and improving how we measure marketing performance, you will be able to see how your contributions help drive the business forward.

If you are looking for a role where you can take ownership, influence change, and make a measurable impact, Tradebe offers the opportunity to do so in a global, purpose-driven organization.

We offer:

• Competitive pay and benefits
• Student loan repayment assistance
• Generous vacation and sick plans
• Medical (including telehealth), dental and vision
• 401k Retirement match
• Flexible spending accounts (FSA)
• Health savings accounts (HSA)
• Agency paid, basic life and AD&D insurance
• Career ladders, professional development, and promotion opportunities
• Leadership opportunities
• Great work environment and culture
• And MORE!

The annual salary for this position ranges from $65,000-$80,000/year depending on factors such as your location, experience, skills, and qualifications. Please note that the top end of the range is not guaranteed. This range is provided to offer transparency and should not be interpreted as a guaranteed offer. Final compensation will be determined through a thoughtful assessment of your background and fit for the role.

In addition to base salary, this position is eligible for bonus potential , in line with our company’s bonus policies.

Tradebe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.