Field Marketing & Community Partnerships Manager

Emerald Tree & Shrub Care is a leading provider of premium tree and shrub care services, dedicated to enhancing the beauty and health of landscapes across New Rochelle, lower Westchester County, and Fairfield County. As a company committed to excellence, Emerald Tree & Shrub Care offers a supportive, team-oriented culture and clear opportunities for professional growth. The Field Marketing & Community Partnerships Manager will play a pivotal role in expanding the company’s local presence, building trusted relationships, and generating qualified sales opportunities. This highly visible, hands-on position is ideal for a relationship-driven professional who thrives at the intersection of field marketing, community engagement, content creation, and business development. The role offers the chance to make a meaningful impact by connecting with local communities, developing strategic partnerships, and supporting the growth of a respected, service-focused organization.

Responsibilities

• Develop and execute annual and quarterly field marketing plans aligned with sales goals, seasonality, and target accounts for the New Rochelle–Fairfield County territory.
• Collaborate with the Regional Marketing Manager to implement local media strategies, coordinate campaign timing, creative needs, and performance reporting.
• Build and maintain relationships with referral partners, property managers, community leaders, and decision-makers through consistent participation in local associations and events.
• Plan, promote, and execute educational seminars, client appreciation events, workshops, and other community-focused programs to increase brand awareness and generate leads.
• Evaluate and negotiate sponsorship opportunities to maximize visibility and lead generation.
• Manage event logistics from concept through execution, including lead capture and post-event follow-up.
• Develop and nurture a network of strategic partners, conducting outreach and meetings to uncover needs and create qualified opportunities for sales arborists.
• Support sales arborists with account planning, presentations, and follow-up, while maintaining long-term relationships with prospects and partners.
• Create and manage authentic local content, including photos and short-form videos, to showcase expertise, community involvement, and customer stories.
• Maintain a local editorial calendar and coordinate content distribution across social media, email, website, and partner channels.
• Track and report on campaign performance, lead quality, event attendance, and return on marketing investment, using insights to optimize future activities.
• Ensure accurate documentation of leads and relationship activity in the CRM, and establish clear follow-up expectations with the sales team.
• Regularly travel throughout the territory, attend early-morning, evening, and occasional weekend events, and spend time outdoors visiting properties.

Qualifications

• Bachelor’s degree in marketing, communications, business, hospitality, horticulture, or a related field.
• 4+ years of experience in field marketing, community marketing, partnership development, event marketing, business development, or consultative B2B services.
• Proven ability to build professional relationships and convert events, partnerships, or outreach into qualified opportunities.
• Strong in-person presence and professionalism when engaging with high-net-worth homeowners, executives, and community leaders.
• Excellent written, verbal, networking, presentation, and follow-up skills.
• Hands-on experience planning and executing professional events, including promotion, logistics, lead capture, and follow-up.
• Ability to create polished local content and capture effective photos and short videos using a smartphone.
• Proficiency with CRM systems, email marketing tools (such as MailChimp or Constant Contact), project management tools (such as Monday or Asana), social media platforms (Meta, LinkedIn, TikTok), and Microsoft Office 365.
• Highly organized, self-directed, and able to manage a territory, calendar, budget, vendors, and multiple relationships simultaneously.
• Valid driver’s license, reliable transportation, and willingness to travel regularly throughout lower Westchester and Fairfield County.
• Availability for recurring early-morning, evening, and occasional weekend events, with a flexible work schedule.
• Comfort working outdoors, visiting active properties, and walking on uneven terrain in varying weather conditions.
• Preferred: Existing relationships in Westchester County or Fairfield County among property managers, estate professionals, golf or country clubs, universities, municipalities, garden clubs, landscape professionals, or community organizations.
• Preferred: Experience in tree care, landscaping, horticulture, home services, property services, luxury residential services, commercial facilities, or other relationship-driven local service businesses.
• Preferred: Familiarity with arboriculture, plant health care, or the seasonal needs of residential and institutional landscapes is helpful but not required.

Benefits

• Competitive pay with 40+ hours and overtime opportunities
• Paid holidays and PTO that increases with continued service
• Health, dental, and vision insurance options
• HSA with employer contributions or FSA options
• Employer-paid disability, life, and AD&D insurance
• 401(k) plan with up to a 4% company match
• Commuter benefits and supplemental coverage options
• Hands-on training, certification support, and clear growth opportunities
• A supportive, team-oriented culture where you can build a meaningful, long-term career