Brand Marketing Manager, Educator Social

Brand Marketing Manager, Educator Social Share Brand Marketing Manager, Educator Social corporate_fare Google place New York, NY, USA ; San Francisco, CA, USA info_outline info_outline X Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; San Francisco, CA, USA . Bachelor's degree or equivalent practical experience. 6 years of experience in social media marketing, digital brand strategy, creator/influencer program management, or product marketing. Experience managing marketing budgets and managing cross-functional or cross-team projects. Experience building and developing social channels from inception, including paid boosting and agency management. Preferred qualifications: Experience scouting, briefing, and managing influencer partnerships through formal brand safety vetting. Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows. Familiarity with educator culture, classroom dynamics, and education social trends. Ability to synthesize social metrics and sentiment data into actionable insights for creative iteration and executive reporting. Passion for generative AI tools and the ability to translate technical features into teacher solutions. Exceptional storytelling and working in an evolving organizational landscape. About the job The educators marketing team is dedicated to empowering teachers and learning communities worldwide by connecting them with Google’s ecosystem of education and AI tools. We are seeking a creative, culturally attuned, and strategic social professional to manage the launch, growth, and ongoing strategy of the dedicated Google for Education channel, and scale out and think about the right content across our other social channels. The educator community on social channels is one of the most vibrant, peer-driven spaces online. In this role, you will bridge the gap between impactful AI capabilities and real classroom workflows. You will produce and orchestrate authentic, relatable, peer-to-peer short-form video content that demystifies AI, showcases practical time-saving classroom hacks, and drives teacher advocacy and product adoption globally. As the Social Lead on the educators marketing team, you will serve as the primary brand storyteller and short-form video strategist, driving organic audience growth, community engagement, and creator partnerships across our Google for Education (GfE) social channels. In this role, you will direct end-to-end content development, social editorial planning, and agency collaboration to translate product innovations into authentic, creator-first short-form video campaigns. Operating as our dedicated Social Lead, you will execute full-funnel social marketing strategies that enhance brand favorability, cultivate peer-to-peer advocacy, and turn emerging cultural trends into measurable community adoption. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits About the job The educators marketing team is dedicated to empowering teachers and learning communities worldwide by connecting them with Google’s ecosystem of education and AI tools. We are seeking a creative, culturally attuned, and strategic social professional to manage the launch, growth, and ongoing strategy of the dedicated Google for Education channel, and scale out and think about the right content across our other social channels. The educator community on social channels is one of the most vibrant, peer-driven spaces online. In this role, you will bridge the gap between impactful AI capabilities and real classroom workflows. You will produce and orchestrate authentic, relatable, peer-to-peer short-form video content that demystifies AI, showcases practical time-saving classroom hacks, and drives teacher advocacy and product adoption globally. As the Social Lead on the educators marketing team, you will serve as the primary brand storyteller and short-form video strategist, driving organic audience growth, community engagement, and creator partnerships across our Google for Education (GfE) social channels. In this role, you will direct end-to-end content development, social editorial planning, and agency collaboration to translate product innovations into authentic, creator-first short-form video campaigns. Operating as our dedicated Social Lead, you will execute full-funnel social marketing strategies that enhance brand favorability, cultivate peer-to-peer advocacy, and turn emerging cultural trends into measurable community adoption. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Lead end-to-end channel strategy, editorial calendar, and day-to-day operations for short-form video platforms and other channels, aligning platform-native positioning, paid boosting, and budget allocation. Oversee agency partners and creators in the ideation/production of short-form video content spotlighting AI use cases, and managecontent approvals, creative direction, community engagement, trend-reactive discussions, and brand-safe moderation. Architect and scale ambassador programs by sourcing, briefing, and managing a roster of creators to produce co-created campaigns. Partner across Product Marketing, Brand Social, PR, Legal, and external agency teams to ensure brand safety and compliance. Partner with the measurement agency to analyze full-funnel performance metrics—including Social Health Index (SHI), engagement rates, sentiment, brand lift—and report insights to optimize creative strategies and demonstrate impact. Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire . Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting. Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right. #J-18808-Ljbffr Google LLC