Specialist, Air Canada Media Analytics

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

This role will be dedicated to the AC Media business, which offers marketing inventory to third party brands across a variety of channels, including AC’s unique in-flight entertainment channel. This role serves to support audience development and in particular, post campaign measurement.

The Specialist, AC Media Analytics will help define and will deliver best-in-class reporting, measurement, and insights for vendors. They will interface with sales and marketing team to understand customer needs and expectations, support account team with all data-related requests, coordinating and identifying data, tech and analytic requirements in collaboration with the Data Scientist AC Media, to deliver on business requirements.

The incumbent is a critical thinker with experience in the exploration and application of data analysis and statistical techniques to large data sets and in their application to CRM/digital marketing to be able to demonstrate value of AC channels and audiences to AC Media clients through the delivery of campaign reports and tests. The desired candidate will thrive in a fast-paced, dynamic environment interfacing with various stakeholders.

Responsibilities:

• Responsible for overall project management alongside AC Media Business teams including timelines, managing expectations and providing cross-functional stakeholder updates and getting alignment on key decision points.
• Identify, manage, analyze, and interpret data providing meaningful and actionable insights that tie directly to business objectives.
• Be a thought leader: Lead proposals and support the execution of new sources of value creation, process improvement and business performance through the applied use of data and analytics practices. Be the recognized go-to expert in the understanding and application of Air Canada’s AC Media data assets.
• Build data requirements/key metrics/tests projections and measurement plans alongside AC Media business teams that accurately measure the success of initiatives, execute these plans and present effectively to key stakeholders.
• Lead alongside Data Scientist to develop comprehensive reporting and insights for Retail Media Network customers including both audience profiling and campaign performance
• Develop a deep understanding of data assets and identify opportunities for improvements and development
• Demonstrate initiative and a strong commitment to achieving meaningful results and act on opportunities to create value
• Make recommendations for testing based on performance analysis and consumer insights
• In collaboration with Media sales and ops teams, oversee to ensure necessary tagging and data availability
• Collect, clean and synthesize live test data and derive user insights
• Establish strong collaborative relationships across the team to leverage and maximize analytic capabilities, and our business partners to drive opportunities for improvements and develop our capabilities.
• Ensure best practices around test/control strategies are adhered to.
• Demonstrates initiative, a strong commitment to achieving meaningful results, and acts on opportunities to create value.
• Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking