Senior Associate, Programmatic

Senior Associate, Programmatic

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

The Sr. Associate, Programmatic is responsible for strategic planning and campaign execution for assigned clients. You will combine both strategic and tactical elements, requiring the generation of insights and implementation of campaigns with Associate support. The Sr. Associate serves as the main contact for clients and internal media teams, provides expertise, and mentors junior team members on optimization strategies and best practices. You will report to the Supervisor, Programmatic.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodation.

Responsibilities

• Develop and communicate digital strategies and tactical approaches for campaigns.
• Execute, manage, and optimize online media campaigns (e.g., performance media, audience-based buying, remarketing) to meet client expectations.
• Build and maintain client relationships through exceptional service.
• Create proposals for new opportunities and develop client decks and status documentation.
• Oversee the delivery of creative assets, insertion orders, and all relevant campaign documentation.
• Collaborate with analytics and media partners to ensure accurate reporting, insights, and platform implementation.
• Troubleshoot campaign issues, develop quality control procedures, and manage campaign QA processes.
• Coach and educate Associates to support campaigns and share strategies for optimizing performance.
• Attend client meetings and participate in knowledge-sharing sessions.
• Manage the tech stack, including DMP, DSP partners, ad-verification services, and third-party data providers.
• Monitor campaign performance, manage forecasts, and maintain account management standards.
• Participate in forecasting exercises for clients and senior management.
• Contribute to a culture of teamwork and continuous improvement by documenting best practices.

Qualifications

• 1-2+ years of experience in Programmatic including bid management, campaign management/optimization, or digital media operations
• Client-facing experience with risk management skills
• Proficiency in Microsoft Excel (can perform complex functions)
• Strong analytical and mathematical skills
• Project management capabilities
• Understanding of interactive media planning and buying

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $84,000.00/Annually.