Communications Specialist

Communications Specialist

Our client is a Silicon Valley-based Web3 and FinTech startup building one of the world's largest mobile-first digital ecosystems. Their platform combines blockchain technology, digital currency, and social networking to create an accessible, inclusive experience that empowers everyday users to participate in the evolving digital economy.

Designed with accessibility and sustainability in mind, their mobile application enables millions of users worldwide to engage with blockchain technology through an intuitive, low-barrier experience. Today, their global community includes more than 47 million engaged users across 230+ countries and territories, supported by a rapidly expanding developer ecosystem creating real-world applications and services.

Our client is committed to making digital finance and Web3 accessible to everyone by fostering a secure, community-driven platform where users, developers, and businesses can participate in a thriving decentralized economy. Their vision is to help shape the next generation of the internet by building an open, inclusive ecosystem that creates meaningful value for people around the world.

Key Responsibilities

Content & Brand
• Contribute to content strategy and communication calendar that matches strategic goals and target audience, leveraging content of various forms, length, and frequency • Develop a deep understanding of Pi Network's values and differentiators • Conduct regular research to identify industry trends and gaps, and be able to write authoritatively about Pi Network
• Improve marketing strategy and brand positioning across communication channels
• Evolve Pi Network's voice, tone, messaging, and enhance its thought leadership
Writing & Channels
• Produce clear and persuasive copy for campaigns, market updates, and product communications
• Write and edit blog posts, announcements, social media posts, and long-form content
• Develop social media content and campaigns
Creative Production
• Handle basic graphic design needs (social media graphics, simple visuals and layouts)
• Perform basic video editing for short-form or informational content
Organization & Operations
• Help track weekly, monthly, and quarterly tasks, deliverables, and priorities
• Regularly review and report content and channel analytics, including GA4, social media metrics, SEO and GEO
• Identify opportunities to improve internal communication and marketing processes
Minimum qualifications
• Bachelor's degree in communications, marketing, design, or related field; or equivalent experience
• 2-4 years of experience in communications, marketing, and/or branding, preferably in the technology and/or Web3 industries
• Proven writing and editing skills, with the ability to simplify complex or technical topics
• Experience in marketing strategy and brand positioning
• Ability to create content for multiple channels (blog, social, campaigns) in parallel
• Proficiency in relevant AI tools and workflows • Ability to analyze content performance and communicate metrics to key stakeholders
• Highly organized, detail-oriented, and proactive profile
• Analytical mindset - able to track performance and adjust strategy based on data
• Interest in crypto, Web3, or emerging technologies (deep expertise not required, but curiosity is)
• Basic skills in graphic design and video editing (tools like Canva, Figma, Adobe, or similar)