Digital Marketing Specialist - Security Equipment
The Staff Pad
Job Description
The Staff Pad has partnered with a premier wholesale distributor of electronic security & low-voltage solutions, located in St. Louis, MO, and we are seeking a Digital Marketing Specialist to lead and execute the company's digital marketing initiatives.
This role supports customer engagement, lead generation, and revenue growth while providing dedicated day-to-day digital marketing ownership without requiring eCommerce administration or advanced IT responsibilities. What You'll Do Reporting to the Manager - Marketing, this hands-on role combines creative execution with data-driven decision-making to strengthen customer engagement and support the company's transition to digital-first customer experience. Digital Campaign Execution
If you are a results-driven digital marketer who enjoys combining creativity with analytics to drive business growth, we encourage you to apply today!
The Staff Pad has partnered with a premier wholesale distributor of electronic security & low-voltage solutions, located in St. Louis, MO, and we are seeking a Digital Marketing Specialist to lead and execute the company's digital marketing initiatives.
This role supports customer engagement, lead generation, and revenue growth while providing dedicated day-to-day digital marketing ownership without requiring eCommerce administration or advanced IT responsibilities. What You'll Do Reporting to the Manager - Marketing, this hands-on role combines creative execution with data-driven decision-making to strengthen customer engagement and support the company's transition to digital-first customer experience. Digital Campaign Execution
- Execute email marketing campaigns,promotions, and weekly digital flyer communications
- Build, schedule, and optimizecampaigns in HubSpot
- Coordinate digital marketingcalendars aligned with vendor promotions and company initiatives
- Ensure campaigns launch accuratelyand on schedule
- Maintain consistent brand messagingacross digital channels
- Manage social media channels,including LinkedIn and Facebook
- Create and schedule content forpromotions, events, and brand awareness
- Support CRM lead capture,segmentation, and marketing automation workflows
- Assist with customer nurturingcampaigns and MQL generation
- Collaborate with sales teams andvendors on co-marketing initiatives
- Monitor campaign performance usingGoogle Analytics and platform reporting tools
- Track KPIs including open rates,click-through rates, engagement, MQL contribution, and conversions
- Support SEO initiatives - keywordresearch, content optimization, and landing page enhancements
- Identify opportunities to improvedigital engagement and campaign performance based on data
- Develop and maintain marketingdashboards for leadership review
- Maintain CRM data quality includingcontact accuracy, segmentation hygiene, and list management
- Coordinate digital assets andcontent with graphic design and marketing teams
- Stay current on digital marketingtrends and emerging technologies
- Support adoption and utilization ofmarketing platforms such as HubSpot, Google Analytics, and D365 Marketing
- Bachelor's degree in Marketing,Communications, Digital Media, Business, or a related field preferred
- 3-5 years of experience in digitalmarketing, marketing coordination, or a related field
- Hands-on experience with emailmarketing and marketing automation (HubSpot preferred)
- Experience managing business socialmedia channels, including LinkedIn and Facebook
- Working knowledge of SEO and GoogleAnalytics
- Strong written and verbalcommunication skills
- Occasional routine physicalactivity (walk, sit bend etc) and the ability to lift up to 25 pounds.
- Visual acuity, depth perception,and focus adjustment to perform job duties
- B2B marketing experience
- CRM experience with platforms suchas HubSpot, D365, or Salesforce
- Experience with Adobe CreativeSuite, Canva, or similar design tools
- Familiarity with website contentmanagement systems and eCommerce platforms
- Experience with Google Ads or paidsocial campaigns
- Background in distribution, supplychain, or specialty B2B industries
- Detail-oriented with a strong focuson accuracy and consistency
- Highly organized and able to managemultiple priorities
- Self-motivated, dependable, andable to work independently
- Adaptable and confident in makingdecisions & adjusting priorities as needed
- Professional, respectful, andcollaborative in all communications
- Thrives in a fast-paced environmentwhile maintaining quality
- Committed to deliveringhigh-quality work with strong follow-through
- Calm under pressure andresults-oriented
If you are a results-driven digital marketer who enjoys combining creativity with analytics to drive business growth, we encourage you to apply today!
Vacancy posted 3 days ago
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