VP of Marketing

About Conduit Conduit is building the rails that power the next generation of cross-border fintech. Our global USD account infrastructure and payment API are used by fintechs, embedded finance platforms, and financial institutions moving money across LatAm, Africa, and beyond. About Conduit Conduit is building the rails that power the next generation of cross-border fintech. Our global USD account infrastructure and payment API are used by fintechs, embedded finance platforms, and financial institutions moving money across LatAm, Africa, and beyond. We believe in a world of fair economic opportunity, where global commerce can flourish through the frictionless exchange of value. Our first steps toward that vision are enabling drastically faster, cheaper, and more reliable financial services infrastructure — and we're backed by investors who share that conviction, including Dragonfly, Circle, and Coinbase. We're here to build, and we mean that. We empower our team to act like founders, make bold decisions, and deliver outsized outcomes. If you're energized by hard problems, big markets, and real ownership over your work, you'll fit right in. Role Overview We're scaling fast, have demonstrated product-market fit, and are ready to pour more fuel to the fire — accelerating the pipeline, brand awareness, and purchase intent we've started to build. This is a role for someone who is energized about building our marketing playbook from the ground up; not merely execute on pre-defined initiatives. As VP of Marketing, you will own marketing as a company-wide function at Conduit — setting vision and strategy, building and leading a team, and serving as the executive voice for brand, demand generation, and go-to-market strategy. You'll report directly to executive leadership and partner with the Sales and Product orgs to align marketing investment with company priorities. What You'll Do Set marketing vision and strategy — define the multi-year marketing strategy and roadmap, aligning brand, demand generation, and GTM investment with company-wide goals. Build and lead an AI-native marketing function — design and build the AI agents and systems that run marketing at scale, rather than hiring a traditional team, as Conduit grows. Own inbound, lead generation, and pipeline outcomes — build and scale the inbound engine end to end, from traffic and conversion through lead qualification and handoff, with accountability for pipeline targets at the executive level. Drive product-led growth — build self-serve and usage-driven growth motions for an API-first product, complementing top-down sales with a strong PLG engine. Build category-defining brand equity for a technical audience — shape Conduit's positioning and narrative to resonate with both developers/engineers and business buyers, establishing the company as a category leader in cross-border fintech infrastructure. Direct multi-channel strategy — set direction across digital, content, and physical/event channels, and ensure execution against it with rigor. Partner with sales as an executive stakeholder — sit at the leadership table aligning strategy with sales targets and product launches, and arm sales with the messaging, content, and enablement they need to close. Own marketing performance and reporting — establish KPIs and reporting cadences for the executive team and board, tying marketing spend directly to pipeline and revenue outcomes. Qualifications 8+ years in marketing leadership, including experience building and leading teams or functions, ideally in fintech, payments, or B2B tech. Experience marketing in stablecoins, banking-as-a-service, or emerging financial infrastructure. Track record of scaling a marketing function — experience building marketing from an early stage into a mature, high-performing operation, including modern, AI-driven approaches to running marketing at scale. Executive-level GTM fluency — deep experience aligning marketing strategy with sales and product at the leadership level, including pipeline and revenue accountability. Inbound and demand gen expertise — proven ability to build and scale inbound and lead generation engines that convert into qualified pipeline. PLG and technical-audience experience — background marketing an API-first or developer-facing product, with fluency in product-led growth motions and speaking credibly to engineers. Brand-building expertise — a track record of shaping category positioning and narrative in a competitive market. Builder mentality — comfortable operating with a high degree of autonomy and ambiguity, building strategy and infrastructure where none exists yet. Bonus: Experience working in a start up environment Why Conduit Conduit is building the infrastructure layer for the next generation of global payments. We're looking for a marketing leader who can help translate that momentum into brand awareness and qualified demand — someone who wants to lead a marketing function from the ground up in a market that's moving fast. If that's you, let's talk. #J-18808-Ljbffr