Director, Retailer.com (New York City Metropolitan Area)

ABOUT MAKEUP BY MARIO

Makeup by Mario is a fast-growing prestige beauty brand redefining artistry-driven makeup. With a powerful presence across leading global beauty retailers and direct-to-consumer channels, we deliver innovative, high-performance products rooted in artistry, craft, and education.

ABOUT THE ROLE

Makeup By Mario is looking for a Director, Retailer.com to own and grow our business across our online retail partner digital channels globally. This role is the connective tissue between Makeup By Mario and retail teams and will lead all digital retail needs across domestic and international markets. This person will report into the Senior Director, Trade Marketing & Events to drive traffic, conversion, and sales growth across our retail partner business as part of a fully connected omni-channel strategy.

PRIMARY RESPONSIBILITIES

Retail Partnership

• Serve as the primary e-commerce lead for online retail partners globally, building senior-level relationships to influence digital priorities and secure share of site.
• Own the Sephora.com relationship across US and international markets (Sephora EMEA, Middle East, Asia, Canada, Mexico), navigating the differences in site capability, merchandising standards, and market calendars.
• Host monthly calls with each retailer to confirm newness product launches and core re-promotions, site updates, and advocate for exposures across app, site, and email. Issue detailed recaps post meeting to ensure consistent communication.

Commercial Strategy & Business Growth

• Drive retailer.com business development and digital acceleration to achieve sales, penetration and brand rank goals.
• Build the annual and seasonal retailer.com plan, including forecast inputs, investment asks, and exposure targets by market.
• Partner with cross-functional teams to build joint marketing calendars, align on product launch timing, onsite activation opportunities, digital promotions, sampling, GWPs and media campaigns.
• Connect retailer.com strategy to the broader omni-channel business, ensuring alignment with DTC, brick-and-mortar retail, and social commerce so pricing, assortment, promotion, and storytelling are consistent across every touchpoint.

Digital Merchandising Experience

• Lead the digital merchandise briefing ensuring retailer best-in-class guidelines are met, all global localization needs are outlined, and timelines are accurately shared cross-functionally.
• Responsible for the execution and upload of all digital needs to retailer sites, including PDP copy, imagery, video, UGC content, search optimizations, and shade matching tools (ColorIQ, Shade Finder, etc.)
• Routinely monitor quality assurance on retailer sites for accuracy in all product pages, branded features, and onsite exposures. Escalating issues when necessary.
• Manage product page optimization strategies for core collections to improve traffic and visibility, conversion, and overall brand aesthetic.
• Benchmark our PDPs against leading artistry brands, identifying gaps in claims, shade education, complexion range presentation, artist credibility, and how-to content, and build the roadmap to close them.
• Monitor the competitive landscape, emerging trends, and retailer site capabilities and share learnings cross-functionally.

Media Collaboration & Analytics

• Pitch for participation in retailer digital media programs (on-site & off-site) and partner with Paid Media on planning and execution.
• Measure and report digital KPI results: traffic, conversion & sales.
• Own the reporting cadence on program performance, sales trends, product visibility, and turn it into actionable recommendations.

WHAT YOU BRING TO THE ROLE

• Sephora partner experience, domestic and international: You've owned a brand's business on Sephora's digital sites in the US and across international markets, and you know how to work with their digital and merchandising teams as a strategic partner
• Omni-channel fluency: You understand how retailer.com sits inside a total brand business and can make decisions that grow the channel without cannibalizing DTC or in-store
• Artistry brand knowledge: You know the makeup artist brand landscape, what those consumers expect from a PDP, and where the competitive bar sits on shade education, claims, and content
• Conversion depth: You can read PDP and program performance, form a hypothesis, and act on it
• Exceptional planning discipline: You're hyper-organized around annual planning, calendars, and deadlines
• A brand eye: You can drive conversion while protecting a premium, artistry-led experience
• An entrepreneurial and proactive mindset in a fast-moving brand and industry

QUALIFICATIONS

• Bachelor's degree in marketing, business, or a related field
• 4+ years of experience in ecommerce or digital marketing, with a proven track record of driving online revenue with retail partners
• Hands-on experience managing Sephora’s digital business: partner PDPs, onsite merchandising, and digital program execution
• Experience building and pitching onsite and offsite digital programs
• Experience with multi-market or international retail partner management, preferred
• Strong analytical skills, including experience with Sephora’s reporting portals, Google Analytics, or similar platforms
• Excellent project management skills with the ability to manage multiple projects and priorities simultaneously
• Excellent written and verbal communication skills, with the ability to work effectively with cross-functional teams and external partners
• Passion for beauty, innovation, and digital culture

WHAT WE OFFER

• Hybrid – four days in office, one day remote
• Medical, dental, and vision insurance
• HSA, FSA, and dependent care FSA
• Commuter benefits
• OneMedical membership
• Health Advocate, Talkspace, and Kindbody partnership
• Life and supplemental life insurance
• 401k with company match

MAKEUP BY MARIO is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable federal, state, or local law. We are committed to creating an inclusive environment for all employees and applicants.

All qualified applicants will receive consideration for employment without regard to any protected characteristic. MAKEUP BY MARIO complies with all applicable laws governing nondiscrimination in employment in every location in which the company operates.