Digital Content Specialist

Salary: $50,757.00 - $58,037.00 Annually
Location : Towson, MD
Job Type: MERIT
Job Number: 01.128 09-26
Department: PUBLIC WORKS: GENERAL ADMINISTRATION
Opening Date: 09/29/2026

Pay Schedule I, Grade 26, Regular Schedule: 35 hours per week

A vacancy exists in the Department of Public Works and Transportation, General Administration.

A list of eligible applicants will be established based on the examination as outlined below.

Current and future vacancies occurring in this classification may be filled from the list of eligible applicants.

All interested transfer and promotional candidates must apply at this time.


List all promotions and changes in job duties due to reclassification as separate work experience on your application. Applicants must include the dates of the promotions and reclassifications.

Note: Failure to complete all fields of the "Work Experience" section of the application will result in your application not being considered. A resume will not be considered in determining your qualifications for a position. Applicants selected for an interview may provide a resume at that time.
You can attach your transcript(s) or licenses(s) to your application.
Failure to submit proof of Licenses, Certifications and Education will result in your application not being considered. Proof of licenses, certifications, and/or education must be submitted with each application.

Examples of Duties


The Digital Content Specialist serves as an integral member of the Baltimore County Department of Public Works and Transportation (DPWT), helping tell DPWT's story through creative and engaging digital content. This position produces multimedia materials, such videos, photographs, graphics, flyers and brochures, along with assisting the social media manager with content, that connects community members to DPWT services, programs, and policies. The Digital Content Specialist collaborates with staff across the Department to plan multimedia campaigns and community updates and ensures that digital content is accurate, accessible, and aligned with DPWT's brand and communications goals.

• Develops and produces creative digital content-including stories, photos, videos, and graphics- that highlight DPWT's programs, services, and policies.
• Collaborates with Communications staff and other departments to identify story opportunities and develop content plans for key projects and campaigns.
• Assists Social Media Manager with developing clear, engaging, and accessible content for social media platforms.
• Designs and edits digital graphics, info-graphics, and short videos to support storytelling and outreach efforts. • Ensures digital content aligns with the County's brand, accessibility standards, and communications goals.
• Provides photography and videography support for DPWT events and initiatives.
• Collaborates with subject matter experts to transform technical or policy information into relatable, community-focused stories.
• Stays current on emerging digital communications tools, trends, and best practices. Examples of Other Duties
• Assists with logistics for special events, photo and video shoots, and other public outreach activities as needed.
• Provides creative input or production support for DPWT presentations, publications, or exhibits.
• Performs other duties as assigned.

NOTE
The duties and responsibilities listed above are for the purpose of determining a common set of minimum qualifications for all positions in this class. They may not include all of the essential job functions of each position in the class. Each position may not be required to perform all of the essential job functions listed.

Qualifications
Graduation from an accredited college or university with a bachelor's degree in journalism, English, mass communications, or a closely related field


Plus

At least one year of experience in journalism, creative writing, public relations, or closely related work.


(Additional experience in the areas listed above may be substituted on a year-for-year basis up to a maximum of four years for the required education. Education in one of the fields listed above beyond a bachelor's degree may be substituted on a year-for-year basis for the required experience.


Preferred Qualifications

Work experience with recycling at a professional level.

Proof of Licenses, Certifications and Education
Applicants are required to submit proof of licenses, certifications and education beyond high school to meet the required and preferred qualifications of the position. Diplomas or transcripts must show the applicant's major field of study. Copies and unofficial transcripts are acceptable.


Failure to submit proof of Licenses, Certifications and Education will result in your application not being considered. Proof of licenses, certifications, and/or education must be submitted with each application.


Proof of Degree Equivalency
Applicants who have obtained a degree from outside the United States of America are required to submit degree equivalence documentation from World Education Services, Inc. (

Mail or deliver documents to:
ATTN: Account Clerk II - Department of Corrections
Office of Human Resources
Baltimore County Government
308 Allegheny Ave.
Towson, MD 21204

You can attach your transcript(s) or license(s) to your application.

EXAMINATION PROCEDURE
Applicants will be qualified based on an evaluation of their training and experience, as stated on their application, which includes answers to the supplemental questions. Applicants must state the dates and duties of past and present experience clearly and completely for evaluation purposes.

Conditions of Employment

Physical and Environmental Conditions
The work of this classification is essentially sedentary with some walking, standing, or other limited physical activity. Some duties entail the operation of office and other equipment requiring manipulative and coordinative skills. Some duties may require traveling between work sites.

Medical Examination and Employment Background Investigation
Applicants selected for an appointment to a position in Baltimore County must successfully complete an employment background investigation, including, but not limited to a criminal background, education, and fingerprint check.
Employment Benefits for Full-Time, Merit or Classified Employees

Baltimore County General Government offers the following benefits to full-time,merit or classified employees. Some benefits vary for sworn employees of the Police and Fire Departments. New employees are eligible for benefits upon hire, unless noted otherwise.

Equal Opportunity Employer
Baltimore County is an equal opportunity employer and encourages minority, female and disabled applicants.

Smoke free workplace
All Baltimore County offices are smoke free.

Drug free workplace
Baltimore County provides a drug free workplace. Prospective employees are required to submit to urinalysis drug testing as part of the pre-employment physical examination.

Salary

Annual Salary review - Step increases may be granted on anniversary date based on satisfactory job performance
General Increases - Cost of living increases and adjustments may be granted as legislated.
Longevity Increases - In accordance with the specific pay schedule, a full-time merit or classified employee may receive a longevity increase, equivalent to one step, upon completion of a certain number of years of classified service with the County.

Employee Assistance Program
Our Employee Assistance Program provides confidential and professional assessment and referral assistance for employees and eligible dependents in the household who are experiencing personal problems that may be affecting work performance, job satisfaction, or overall quality of life.

Health Insurance
Health Insurance benefits elected become effective the first day of the month following the date of hire if the employee has completed online enrollment prior to that date. New employees must enroll within thirty (30) calendar days of hire. Plans offered include:

Medical, Prescription, Dental and Vision insurance.

Flexible Spending Accounts
Opportunity to set aside pre-tax dollars, through payroll deduction, for eligible unreimbursed medical care expenses and/or dependent care costs.

Life Insurance
Employees may elect basic term life insurance for themselves equal to one time the employee's annual salary, rounded to the next higher $1,000. Employees contribute a portion of the premium through monthly payroll deductions. The County also offers an Additional/Employee paid Life Insurance plan with coverage up to $100,000.

Retirement
Employees are required to participate in the Baltimore County Employees' Retirement System (ERS), with very limited exceptions.

Paid Leave
Paid benefits listed below vary depending upon the Classification.

Sick Leave
Vacation Leave
Personal Leave
Holidays
Bereavement Leave
Jury Leave
Military Leave

Baltimore County Employees Federal Credit Union
Membership in Baltimore County Employees Federal Credit Union offers a full range of savings programs, loans, checking, direct deposit, payroll deduction, savings bonds, and other financial services.

Direct Deposit
Payroll through direct deposit to the financial institution selected by employee is required.

Educational Assistance
70 to 80 percent tuition reimbursement following successful completion of pre-approved courses related to position. Amount of reimbursement and fiscal year dollar limitations vary with bargaining group.

Deferred Compensation
Nationwide Retirement Solutions offers a 457 retirement plan allowing for payroll contributions of tax deferred dollars to investment options of your choice.

Disclaimer
This is only a summary of benefits and policies in Baltimore County. Any benefit or policy may be changed at any time at the discretion of the administration. This summary does not constitute an express or implied contract, nor does it constitute a guarantee that your employment relationship will continue for any specified period of time or end only under certain conditions.
01


Failure to complete all fields of the "Work Experience/History" section of the application will result in your application not being considered. A resume will not be considered in determining your qualifications for this position. Applicants selected for an interview may provide a resume at that time.

• I have read and acknowledge the above statement.

02


The purpose of the supplemental questions listed below is to further evaluate your experience and education to determine your eligibility for this job classification. Answer each question accurately and thoroughly. To be considered for this position, the experience you indicate in your responses to the supplemental questions must also be described, in detail, on the Work History/Experience section of this application. Questions with text answers require you to include the name of the employer/organization and dates of the specific experience.

• I have read and acknowledge the above instructions.

03


Select the option that best describes your education and experience.

• Master's degree in journalism, English, or mass communications. or a closely related field.
• Bachelor's degree in journalism, English, or mass communications or a closely related field plus one year of experience in journalism, creative writing, or public relations or closely related work.
• AA degree in journalism, English, or mass communications or a closely related field plus three years of experience in journalism, creative writing, or public relations, or a closely related work.
• High School diploma or an appropriate equivalent plus five years of experience in journalism, creative writing, or public relations, or closely related work.
• I do not have any of the combinations of education and experience listed above.

04


Do you have experience in planning, developing, organizing, and coordinating public information and public relations programs for an agency or department ?

• Yes
• No

05


Do you have work experience writing speeches, scripts, and/or news releases?

• Yes
• No

06


Do you have work experience creating, designing, writing, coordinating, reviewing, editing, and/or using desktop publishing regarding advertisements, brochures, collection schedules, newsletters, news releases, photographs, signs, web content and/or other materials which explain the programs and policies of a public information program(s)?

• Yes
• No

07


Do you have work experience managing web content for a public information or private sector web site?

• Yes
• No

08


Do you have work experience creating educational and promotional materials used in a public information program(s)?

• Yes
• No

09


Do you have work experience shooting and editing still photos and videos in a public Information environment?

• Yes
• No

10


Do you have work experience working with the media (reporters/photographers)?

• Yes
• No

11


Do you have work experience coordinating/planning agency events related to Public Information?

• Yes
• No

12


Do you have any experience with proofreading/editing other employees' work in a public information environment?

• Yes
• No

13


Do you have work experience writing, researching on deadlines in high-pressure situations?

• Yes
• No

14


Do you have work experience dealing with customers in difficult or high-pressure situations as related to Public Information?

• Yes
• No

15


Do you have experience in making presentations to community groups, school groups, or similar organizations?

• Yes
• No

16


Applicants selected for an appointment to a position in Baltimore County must successfully complete an employment background investigation. Are you willing to accept these conditions of employment?

• Yes, I am willing to accept these conditions of employment
• No, I am not willing to accept these conditions of employment and therefore I understand I will not be considered for this position with Baltimore County Government

Required Question