Creative Director, Copy

About the TeamOpenAI didn’t begin as a traditional company. It began as an idea: that artificial intelligence could be developed in a way that benefits everyone. As a creative team, our role is to help make sure the work behind that idea is understood as it leaves the lab and meets the world.This company works at the frontier of intelligence. Like any frontier, it’s unfinished, constantly shifting, and still being explored. Our job is to stay close to that uncertainty and help shape how this story gets told in a way that feels grounded and human. We do this through campaigns, launches, films, brand systems, and work that doesn’t fit neatly into any of those categories yet. This team is for people who want to help shape something from the beginning.About the RoleWe’re looking for an experienced Creative Director, Copy to join our growing in-house creative team focused on OpenAI’s business audiences. In this role, you’ll help define how we communicate the value of OpenAI to organizations - from growing businesses and startups to global enterprises and developers building with our technology.You’ll concept and write across integrated campaigns, product launches, customer stories, events, and other brand moments. You’ll translate complex products, technical capabilities, and business outcomes into clear, compelling ideas that resonate with decision-makers, builders, and teams adopting AI.This is a deeply hands-on role for someone who is equally comfortable developing a big campaign platform, shaping a messaging framework, writing a film script, or refining a headline. You’ll work closely with design, production, product marketing, and communications from the earliest stages of an idea through execution.To us, creativity is a team sport. Ideas get better when you talk them through and build on each other’s thinking. We value curiosity over certainty, kindness over ego, and the ability to balance creative ambition with clarity and decisiveness.This role is based in New York, NY. We use a hybrid work model of three days in the office per week and offer relocation assistance to new employees.In this role you willConcept and write integrated brand campaigns for OpenAI’s business audiencesTranslate complex products, technical capabilities, and use cases into clear, human, and emotionally resonant storiesDevelop campaign platforms, messaging frameworks, headlines, scripts, manifestos, and narrative systemsCreate work that connects OpenAI’s products to meaningful business challenges and outcomesShape how OpenAI speaks to business leaders, technical decision-makers, developers, and teams adopting AIWrite across customer stories, product launches, films, digital experiences, events, social content, and executive communicationsPartner closely with design, motion, production, brand strategy, and agency teams to bring ideas to lifeCollaborate with Product Marketing, Sales, Product, Communications, and other partners to understand audiences and business prioritiesBuild flexible messaging systems that can work across industries, audiences, markets, and channelsEvolve and steward OpenAI’s voice and tone across business communicationsPresent creative ideas and explain the thinking behind them to cross-functional partners and senior stakeholdersMove fluidly between high-level concepts and detailed execution, staying close to the work throughout the processManage multiple complex projects, evolving inputs, and compressed timelines with clarity and confidenceHelp challenge conventions about what enterprise and technology marketing can look and sound likeYou might thrive in this role if youHave 10+ years of experience writing for brands, gained at a creative agency known for creative excellence and/or in-house at a modern technology company, with experience in both strongly preferredAre an exceptional writer and conceptual thinker with a portfolio of distinctive, integrated creative workHave experience writing for B2B, enterprise, developer, or other technically sophisticated audiencesCan make complex products and technical concepts understandable without flattening their meaningUnderstand how to connect product capabilities to customer needs, organizational change, and meaningful business outcomesCan move comfortably between campaign concepts, messaging strategy, scripts, headlines, long-form narratives, and detailed copyHave deep fluency in voice, tone, rhythm, structure, and storytellingCan find a compelling creative idea in an ambiguous brief—or help shape the brief when one doesn’t yet existEnjoy building ideas collaboratively with designers, strategists, producers, and cross-functional partnersCan advocate for ambitious creative work while responding constructively to strategic, technical, and commercial constraintsOperate autonomously and take strong ownership of your work from concept through executionBalance creativity with the clarity, credibility, and precision required for business audiencesAre comfortable working across multiple projects and adapting quickly as priorities and inputs evolveNice to haveExperience working with enterprise technology, developer platforms, SaaS products, or emerging categoriesExperience writing customer stories that connect individual experiences with broader organizational impactFamiliarity with the needs of enterprise buyers, technical evaluators, developers, and business leadersExperience with executive storytelling, major industry events, or sales-enablement narrativesBackground in editorial, long-form storytelling, filmmaking, or documentary workFamiliarity with integrated campaign development and scalable brand systemsCuriosity about AI, the future of work, and how technology changes the way organizations operate and createAbout OpenAIOpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an