Senior Creative Strategist

The Creative Studio is the strategic and creative engine behind Primelis’ full-funnel activation strategy. It translates marketing insights into bold creative concepts, designing campaigns that drive brand performance across every stage of the funnel—from brand platforms and CTV spots to social, UGC, and display campaigns. Experiencing rapid growth (scaling revenue from €500K to €1.3M), the studio is now entering a new phase: structuring creative processes, deploying an AI pipeline, elevating quality standards (briefs, SLAs, quality gates), and strengthening the alignment between creative strategy and media activation. In this context, we are hiring a Senior Creative Strategist to lead the strategic and creative direction of the studio: building strong creative stances, managing top-tier accounts (particularly international and US-based), and embodying creative excellence for both clients and internal teams. This role is both strategic and operational . It is not a coordination role, but a hands-on \"seller-doer\" position: conceive, defend, and produce. Key Responsibilities Draft creative briefs based on Paid media insights, working as a close duo with Paid Consultants and Project Leads. Define creative strategies for assigned accounts—especially top-tier international clients—focusing on brand platforms, creative pillars, and cross-media consistency. Design multi-format ad campaigns : CTV commercials, social videos, display, UGC, and static assets. Conduct creative audits during client onboarding and quarterly strategic reviews. Feed AI pipelines and AI Producers with actionable, well-framed briefs. Client-Facing & Conviction Act as the primary creative point of contact on the client side: presenting, following up, and defending creative directions. Champion the creative vision with strong conviction , especially on subjective topics where client buy-in is essential. Lead international accounts (predominantly US-based), demonstrating full cultural and linguistic fluency in English. Sell and defend concepts as a true \"seller-doer\". No disguised coordination: genuine execution capabilities and persuasive drive are required. Quality Control & Standards Conduct first-level quality control on deliverables before client submission. Elevate overall production quality using the creative library, testing frameworks, and standardized nomenclature. Challenge production outputs to guarantee strict alignment between strategic intent and execution. Work daily with AI pipelines deployed by the Automation team (image generation, video creation, automated adaptations). Actively contribute to evolving these pipelines : identify new use cases, report technical limitations, and propose optimizations. Embrace the transformation of the creative model : AI is a central lever of the studio, not an optional tool. You view this shift as an opportunity to reinvent the profession. Set high creative standards for the team: quality benchmarks, strong direction, and a culture of conviction. Mentor junior Creative Strategists daily: deliverable quality, client posture, and skill development. Serve as the cross-functional creative reference point for AI Producers and Paid Consultants. Actively contribute to building the target creative team alongside Martin: recruitment, onboarding, and standard-setting. What We Offer A key role in scaling and transforming a high-growth Creative Studio. Direct exposure to high-demanding, top-tier international clients. A cutting-edge environment in creative AI (production-ready pipelines, dedicated AI Engineering team). Significant autonomy regarding creative stances, methodologies, and team building. Candidate Profile Experience 5 to 10 years of experience in Art Direction, Creative Strategy, or Creative Direction. Dual agency background is mandatory : significant experience in both branding agencies (traditional advertising, TV/CTV, brand platforms) AND performance-oriented digital agencies. Proven track record managing international accounts, ideally US-based. High-potential profiles accepted : a candidate who hasn’t held this exact title yet but is ready to invest in building the studio is a great fit. Creative Skills Strong conceptual and storytelling ability ; talent for turning performance insights into bold creative executions. Mastery of brand formats (CTV ads, TV campaigns, brand platforms) AND digital full-funnel formats (UGC, static, video, multi-platform adaptations). Data & performance mindset : ability to interpret Paid insights and extract actionable creative stances. Command of direct, candid American advertising codes , distinct from traditional French approaches. Mindset on AI & Transformation Comfortable with creative AI tools (image/video generation, automated workflows). Positive view of AI as a creative multiplier, not a threat. Ability to thrive in a fast-evolving environment : processes under construction, evolving tools, refining roles. Technical curiosity with an eagerness to test and iterate. Soft Skills Strong persuasive drive and client ease in both English and French. \"Seller-doer\" posture: sell and produce, don't just coordinate. Empathetic leadership: desire to mentor and grow Creative Strategists and AI Producers. High autonomy, strong sense of initiative, and a passion for building things. Languages & Culture Bilingual English is mandatory (majority of top-tier accounts are US-based). Strong grasp of US culture is highly preferred : US-based profile, French expat, or significant experience in the US market. Fluent French required for daily work with internal teams. Interview Process HR Pre-screening. Interview with Caroline (Ops Expertise Partner). Final interview with the COO and Co-CEO. #J-18808-Ljbffr