Senior Brand Manager

Brand Manager

At Schylling, we create timeless moments of joy, laughter, and imagination for kids of all ages. Since 1975, we've been designing toys that spark creativity, inspire play, and bring smiles, whether through cherished classics or fresh innovations with a nostalgic twist. The Schylling portfolio includes iconic brands like NeeDoh®, LAVA® Lamp, Big Wheel®, Sea-Monkeys®, and many beloved classic toys, each crafted to encourage curiosity, discovery, and a sense of wonder. Join us in bringing play to the world!

Schylling is seeking an experienced and entrepreneurial Brand Manager to lead the strategy, growth, and execution of several of the company's most important brands, including NeeDoh®, Lava®, Big Wheel®, and other strategic properties within our portfolio.

This role is responsible for developing and executing brand strategies that drive consumer engagement, retail growth, product innovation, and long-term brand equity. The Brand Manager will serve as the cross-functional leader for their brands, partnering closely with Product Development, Marketing, Sales, Licensing, and Operations teams to bring compelling products and experiences to market.

The ideal candidate is equal parts strategist, marketer, and business leader with a passion for consumer products, storytelling, and creating brands that resonate with kids, families, and collectors.

Key Responsibilities:

• Own the long-term vision, positioning, and growth strategy for NeeDoh®, Lava®, Big Wheel®, and other Schylling brands.
• Develop brand and line plans, growth initiatives, and innovation roadmaps.
• Champion brand consistency across all consumer touchpoints including packaging, retail, digital, social media, PR, licensing, and events.
• Identify opportunities to expand brand reach through new product categories, partnerships, collaborations, and licensing programs.

• Manage brand performance against revenue, profitability, and market share goals.
• Analyze sales data, retail trends, consumer insights, and competitive activity to drive business decisions.
• Lead assortment planning and product portfolio optimization.
• Develop business cases for new product concepts and brand extensions.

• Partner with Product Development teams from concept through commercialization.
• Translate consumer and retailer insights into innovative products and experiences.
• Lead product line reviews and evaluate opportunities for expansion into new channels and categories.
• Ensure innovation aligns with brand positioning and commercial objectives.

• Collaborate with Marketing and Creative teams to develop integrated marketing campaigns.
• Lead go-to-market strategies for new product launches and seasonal initiatives.
• Support influencer, PR, social media, digital, and retail marketing efforts.
• Develop compelling brand narratives and consumer-facing messaging.

• Work closely with Sales teams to support key retail accounts and strategic growth initiatives.
• Participate in customer presentations and major retailer line reviews.
• Identify opportunities to strengthen brand presence across specialty, mass, ecommerce, and international channels.

• Support licensing programs and identify new licensing opportunities.
• Evaluate potential partnerships, collaborations, and promotional programs that strengthen brand awareness and consumer engagement.
• Partner with licensors and licensing agents to ensure brand consistency and maximize growth opportunities.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in brand management, product marketing, consumer products, or related fields.
• Experience in toys, games, collectibles, licensing, entertainment, or consumer products.
• Proven experience managing brands and launching successful products.
• Strong analytical skills and ability to translate data into actionable business strategies.
• Excellent communication, presentation, and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.

Schylling offers a competitive benefits package that includes medical and dental with an 80% company contribution, vision insurance, company-paid life and disability insurance, PTO and 10 paid holidays, product discount, and a 401(k) with company match. The base salary range for this position is $135,000 to $160,000. Offered base compensation within this range will be determined based on a candidate's qualifications, experience, geographic location and other factors relevant to the scope and responsibilities of this role.