Senior Manager, Marketing & Digital

Job Description

Are you a storyteller, strategist, and project manager all in one? In this role, you'll help bring the Federation's mission to life through marketing, digital engagement, and compelling communications that inspire community connection and philanthropic impact.

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About the Federation:

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The Jewish Federation of Broward County strives for excellence. We cultivate an inclusive space where all feel welcome, celebrated, and contribute meaningfully to our shared vision. At the Jewish Federation of Broward County, you can be part of one of the most effective non-profit organizations in South Florida. Our mission is to mobilize the Jewish Community to provide leadership and financial resources that strengthen and enhance Jewish life in Broward, Israel and worldwide.

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About the Position:

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The Senior Manager, Marketing & Digital leads marketing support for the Campaign Department and manages cross-functional projects for the Marketing & Communications team. Reporting to the Chief Marketing Officer, this position coordinates campaign marketing, project timelines, content and email production, creative development, website management, and SEO/GEO strategy.

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The Senior Manager works closely with colleagues across the organization to ensure marketing requests are thoughtfully planned, messaging is aligned, and projects move efficiently from intake through launch and reporting.

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What You Will Be Doing:

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Campaign Marketing, Content & Production

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• Serve as the primary Marketing & Communications partner for the Campaign Department.
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• Develop and execute marketing plans for fundraising initiatives, appeals, donor communications, stewardship activities, programs, and events.
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• Translate fundraising priorities and stories of impact into clear, donor-centered content for email, web, print, presentations, programs, events, and social media.
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• Produce campaign communications, including email copy, link management, testing, approvals, scheduling, and quality assurance.
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• Develop creative briefs and coordinate with graphic designers on copy, specifications, timelines, and revisions.
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• Proofread and fact-check materials, ensuring brand consistency, accessibility, and the accuracy of links and forms prior to launch.
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Project Management

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• Manage marketing projects from intake through completion by defining objectives, target audiences, deliverables, responsibilities, deadlines, and approval requirements.
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• Maintain project plans in Asana and proactively address risks, delays, and competing priorities.
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• Coordinate with graphic designers on creative briefs, project requirements, timelines, feedback, and final deliverables.
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• Collaborate with the full Marketing & Communications team to align messaging and marketing strategies across channels and organizational priorities.
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• Help maintain the daily communications and marketing calendar to coordinate timing, audiences, and channel usage across the organization.
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Website Management

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• Manage routine website content updates and time-sensitive changes in WordPress.
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• Build, edit, test, and publish webpages, forms, registration pages, and landing pages.
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• Own the writing and optimization of website content, leveraging SEO and GEO strategies to improve clarity, relevance, discoverability, and audience engagement.
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• Maintain content quality, accuracy, accessibility, and governance standards.
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• Coordinate complex development and technical projects with external web developers as needed.
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SEO & GEO Strategy

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• Lead the Federation’s SEO and GEO strategy to improve visibility across both traditional and AI-powered search platforms.
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• Apply best practices for content structure, metadata, headings, internal linking, image descriptions, and content freshness.
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• Monitor website and search performance, maintain dashboards, and recommend improvements based on data and insights.
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• Partner with content owners and web developers to implement strategic and technical enhancements.
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What You Need to Succeed:

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• Bachelor’s degree in marketing, communications, journalism, digital media, or a related field, or equivalent professional experience.
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• Five or more years of experience in marketing communications, digital marketing, project management, website management, or a related field; nonprofit or fundraising experience is preferred.
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• Strong project management skills, with demonstrated success managing multiple priorities, calendars, workflows, and approval processes.
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• Excellent writing, editing, proofreading, and message development skills.
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• Hands-on experience with WordPress, email marketing platforms, website analytics, and digital quality assurance.
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• Experience supporting or managing organizational social media channels, including content coordination, publishing, and performance monitoring.
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• Working knowledge of SEO and GEO strategy, as well as content optimization best practices.
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• Proficiency with Microsoft 365 and Asana; experience collaborating with graphic designers and web developers.
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• Strategic, collaborative, highly organized, and committed to using marketing to advance philanthropy and community impact.
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• Interest in the Jewish community, Israel, philanthropy, and mission-driven work is preferred.
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• This collaborative, hands-on role requires regular in-person work and occasional evening or weekend availability for programs, events, and special initiatives.
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Annual Salary Range: $70,000 - $80,000