Senior Lead - B2B Marketing, Run
$175k - $215kON.com LLC
- # Senior Lead - B2B Marketing, RunPortlandApply NowUse AI to find out how well you match with this jobJob ID: JR26040582Date posted: 04/28/2026Function: Marketing**In Short**As the Senior Lead - B2B Marketing, Run Specialty, you will drive the strategic marketing direction for National Run Specialty Key Accounts and the Regional Run Specialty and Outdoor channels, ensuring On remains the most sought-after brand on the footwear wall. You will shape a comprehensive channel strategy that balances the scale of national retail powerhouses with the bespoke, community-first needs of local running shops. Reporting to the Head of B2B Marketing, North America on the Brand Experience team, you will lead a dedicated pod to deliver hyper-local activations and tiered support strategies that accelerate commercial sell-through while safeguarding our premium positioning.**Your Mission** - Set the strategic course for the Run Specialty channel by building and applying a tiered, end-to-end support strategy that differentiates execution across national accounts and independent retailers- Oversee the deployment of complex, integrated marketing campaigns across in-store, digital, experiential, and media channels to ensure an elevated brand presence that drives customer velocity- Partner with Field Technical Representatives and Regional Sales Teams to translate global brand stories into localized tools that empower retail partners on the ground- Act as the senior strategic marketing advisor for Run Specialty account leadership and internal sales directors, synthesizing regional interests to align cross-functional goals- Guide and mentor a pod of marketing specialists, fostering an entrepreneurial mindset that encourages calculated risk-taking in the pursuit of exceptional consumer experiences- Evaluate sell-through metrics and regional performance data to anticipate market shifts, optimization opportunities, and the commercial ROI of community initiatives- Refine sustainable workflows and resource allocation protocols specifically tailored to the fast-paced requirements of the wholesale running ecosystem**Your Story** - You bring 8+ years of functional experience in B2B marketing, wholesale brand management, or commercial strategy within the Run Specialty or performance footwear industries- You bring 2+ years of direct people leadership experience, with a proven track record of developing specialist talent and managing cross-functional project workflows- You possess deep expertise in the running or outdoor retail landscape, with a clear understanding of the \"sit-and-fit\" service environment and regional community dynamics-You demonstrate strong relational intelligence, with experience navigating matrixed stakeholder groups and aligning multi-departmental outputs with broader business priorities- You possess a structured approach to decision-making under uncertainty, allowing you to confidently manage difficult commercial conversations and pivot regional account strategies when required- You exhibit an innovative mindset alongside a commitment to operational excellence, utilizing performance data to continuously refine process efficiency and campaign execution- You are agile and open to traveling up to 30% of the time to interface with key account partners, attend field activations, and collaborate across regional hubs**Meet The Team**The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations — creating premium, high-impact moments that connect people to our brand. Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives, working together to build meaningful brand experiences across both On-owned and partner touchpoints. **What We Offer**On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.For a role based in our New York City office: Typical cash compensation range for this position inclusive of base + bonus + equity = $175,000-$215,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location.At On we understand cash compensation is just one piece of your total rewards package. In addition to cash compensation, On offers a competitive benefits package including medical, dental, and vision benefits, along with an industry leading PTO package, and competitive 401k program. Additional perks and benefits include: 11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks!On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.
- J-18808-Ljbffr ON.com LLC
Vacancy posted 3 days ago
Similar jobs that could be interesting for youBased on the Senior Lead - B2B Marketing, Run in Brooklyn, NY vacancy
$130k
Threecolts is the leading software suite for online &... ...scaling fast across new markets and new partner channels... ...to us. This is a senior, hands-on role. Threecolts... ...commerce, marketplace, or B2B SaaS environments Deep... ...between a solopreneur running an Amazon business and...SeniorImmediate startRemote workFlexible hours- JPW Industries is seeking a Senior Marketing Manager to own channel marketing strategies and integrated... ...field initiatives. You will design and run campaigns that drive demand, pipeline,... ...RAM Team. The role requires 5+ years of B2B marketing with demand gen and revenue...SeniorRemote job
$105.79k - $141.05k
## Senior Lead Trade Show Event ManagerRemote, United StatesApply NowFind... ...*The Role**The External Event Marketing Manager is responsible for... ...documentation, timelines, project plans, run-of-shows, staffing schedules,... ...preferred, Telecom background B2B Marketing experience, event...SeniorRemote jobTemporary work- SOFTSWISS is seeking a Senior CRM & Email Marketing Manager to own and develop B2B CRM and email marketing across the customer lifecycle. You’ll... ...optimise CRM communications in HubSpot and run automated journeys that move leads toward MQLs and pipeline. Collaborating...Senior
- Netlify is seeking a Senior Demand Generation Marketing Manager for a fully remote, full-time role. You will build and own the paid acquisition strategy across search, social, retargeting, and sponsorships, and determine where to scale or reallocate spend to maximize growth...SeniorRemote jobFull time
- ...Inc. is seeking a Principal Program Leader to drive national and market paid media strategy and optimize overall investment. You will work with an agency, coordinate with multiple internal teams, and lead cross-functional efforts to maximize the impact of marketing spend...Senior
- Moroch Partners, Inc. seeks a Senior Account Executive in Dallas to lead day-to-day client relations, translate marketing goals into tactical plans, and guide cross-functional teams to execute integrated campaigns. You will monitor results, manage budgets, and mentor junior...Senior
- Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered... ...with financial advisors nationwide. The Senior Paid Media Strategist will own client accounts from strategy through execution, lead bi-weekly client calls, and optimize...SeniorWork from home
- Snow Companies seeks a Senior Writer to lead the creative team in Williamsburg, VA. You will craft patient stories, marketing copy, scripts, and blogs while mentoring junior writers and ensuring brand and regulatory compliance. The role demands strong storytelling, client...Senior
- Avalon Consulting is seeking a Senior Fundraising Copywriter to craft compelling, mission-driven copy for nonprofit organizations across... ...conservation, social justice, cultural arts, and more. You’ll lead writer duties for multiple clients, shaping messaging strategy and...SeniorRemote job
- ...Industrious' operating model to run dedicated experience teams... ...about how their days go. As a Senior Community Manager, you design... ...communications to the tenant app. You lead the team that brings it all to... ..., and reporting. Manage event marketing including updating the tenant...SeniorWork at officeLocal areaWorldwide
- MSL Chicago is seeking a digitally fluent Senior Account Supervisor for our Consumer Brands practice. You will lead social-first ideas and integrated programs across the PESO ecosystem, guiding day-to-day account activities for iconic brands with a focus on culture, influencers...Senior
- Great HealthWorks, Inc. in Fort Lauderdale, FL, is seeking a Senior Graphic Designer to join our in-house Marketing team. You will craft visuals across print, digital, retail, packaging, and e-commerce, collaborating with the Art Director to elevate brand expression. The...Senior
- ## Senior Lead Media BuyerRemote, United StatesLumen is the trusted network for the AI-powered world, connecting people... ...with broad latitude in a complex, long-cycle B2B environment. Anticipates platform, market, privacy and regulatory changes; solves novel cross-channel...SeniorRemote jobTemporary workShift work
$112k - $155k
...collaboration between the world’s leading brands, retailers,... ...of the data on which marketing AI capabilities operate... ...with rigor: run mitigation sessions, coach... ...About you: Enterprise B2B SAAS CSM experience, with... ...History of growth in seniority of roles or size of accounts...SeniorContract workWork at officeWorldwide2 days per week- CLEAResult is seeking a Growth Marketing content professional to own strategy, writing, and quality across blog posts, case studies, ABM/ABS campaigns, and podcast/ video scripts. This hands-on role blends writing with strategy to ensure AI-friendly and GEO-ready content...
- ...aesthetic medicine, plastic surgery, and B2B SaaS healthcare marketing. We develop, produce, and distribute... ...and content creation. The Content Lead owns the end-to-end flow of content: from... ...goes out under The Axis’s name. It is a senior-skill role with a hands-on scope — the...Contract workPart timeRemote workFlexible hours
- Zillow Group Inc. is seeking a Senior Manager of B2B Paid Marketing to own media strategy and investment for the Agent software and advertising product portfolio. You will lead two media planners and partner with cross-functional teams to drive demand and pipeline. This...SeniorRemote job
- ...Etched is seeking an SMT Line Lead to run its in-house SMT line, from incoming material to finished modules. You will build and lead the line's operations team and partner with process engineering, equipment, and procurement to deliver high-yield, on-spec assemblies for...SeniorShift work
US Health Partners, LLC
Brooklyn, NY3 days ago - Anritsu Company in Texas is seeking a Marketing Automation Specialist to collaborate with internal... ...solutions. You will support the B2B marketing team with campaign tracking, reporting... .... Responsibilities include managing lead lists with Sales Development, ensuring data...Senior
- Jetta Corporation is seeking a Senior Marketing Manager to lead strategic and hands-on marketing for our dual-brand portfolio, Jetta and Americh. You... ...drive product launches, and support a distribution-focused, B2B growth strategy. This role demands a proactive leader who...Senior
- Everly, LLC is seeking a seasoned Content Strategist to lead the content program for bank and credit union audiences. You will shape... ...hands-on production in a remote US setting, partnering with Marketing leadership to ensure credible, non-generic content that supports...SeniorRemote work
- HUBER+SUHNER is seeking a Senior Product Manager to own a global product... ...across Engineering, Sales, Marketing, Operations and Supply Chain... ...management experience in industrial B2B, you will translate customer... ...value propositions, lead market development, and #J-18...Senior
- # Senior Sales ManagerPareto Publishing United StatesRemoteAgencyBase + CommissionSee your... ...Publishing is a fast‐growing e‐mail‐marketing company with an engaged subscriber base of... ...campaign performance.Requirements 3+ years of B2B sales success in advertising, martech, or...SeniorTrial period
LemClosers
Brooklyn, NY3 days ago - Onebrief in the United States is seeking a Senior Brand Designer to shape the visual presence across marketing and sales touchpoints for our AI-powered collaboration platform used in military planning. You will translate complex operational concepts into cohesive visual...Senior
$80k - $110k
...proven ecosystem is designed to lead your business on a journey to... ...remote! About the role As the Senior Community Manager at Bloom... ...for value. Working closely with Marketing and cross-functional teams, you... ...preferably in a Business-to-Business (B2B) environment Demonstrated...SeniorImmediate startRemote workBloom Growth
Brooklyn, NY3 days ago- Invoca is seeking a Senior Director of Revenue Strategy, Planning & Analytics to lead core revenue planning, analytics, and deal... ...execution across Sales, CS, and Marketing. You will own forecasting,... ...scaling RevOps for a high-growth B2B SaaS environment. #J-18808-Ljbffr...SeniorRemote job
- Baylor Genetics is seeking an Assistant Vice President of Product Marketing to lead downstream commercialization across its product portfolio.... ...a proven ability to influence cross-functional teams and senior stakeholders in a #J-18808-Ljbffr Baylor Miraca Genetics Laboratories...Senior
- Wealthspire Advisors seeks an AVP, Business Line Marketing & Growth to drive growth across Wealthspire’s business lines and client segments. This senior leader partners with Business Line Leaders, Sales, and Sales Enablement, while guiding Marketing Managers to ensure high...Senior
- CVS Health is seeking a Senior Manager of Category Marketing for CMX, leading category growth strategies that connect supplier objectives with CVS business priorities. You’ll work with Merchandising, Marketing, Analytics and Sales to translate insights into scalable programs...Senior
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Senior Lead - B2B Marketing, Run. Be the first to apply!
Related searches
- senior business development Brooklyn, NY
- american senior communities Brooklyn, NY
- senior content manager Brooklyn, NY
- senior devops engineer remote Brooklyn, NY
- senior information technology project manager Brooklyn, NY
- senior vmware engineer Brooklyn, NY
- sr electrical engineer Brooklyn, NY
- sr marketing manager Brooklyn, NY
- senior manufacturing manager Brooklyn, NY
- senior IT support specialist Brooklyn, NY