Developer, Salesforce Marketing Cloud

Job Description

Qualifications:

This position is hybrid- M-W in office, TH & F WFH

Education

• Bachelor's degree in marketing, communications, or relevant experience accepted in lieu of degree.

Training requirements

• Some on job training included.

SFMC Expertise:

-Deep knowledge of SFMC modules (Journey Builder, Automation Studio, Contact Builder)

-Strong hands-on with AMPscript, SQL, SSJS

-Experience designing omnichannel journeys

Apigee & API Skills

-Hands-on experience with Apigee:

-API proxy creation and lifecycle management

-Policy enforcement (security, transformation, mediation)

-Developer portals and API product management

-Strong understanding of:

-RESTful APIs, SOAP

-OAuth 2.0, OpenID Connect

-API versioning and governance

Knowledge and skills

• Experience working in an email platform, Salesforce Marketing Cloud preferred.
• Knowledge of email testing and optimization approaches.
• Capability to collaborate with multiple stakeholders to effectively manage expectations, build trust, and achieve high client satisfaction.
• Proficiency in delivering results within tight deadlines in a dynamic business environment.
• Strategic thinking and problem-solving abilities, with a focus on achieving business outcomes.
• Ability to self manage time and meet expected deadlines, completing work on time within hours allocated.
• Knowledge and experience with project management tools, Jira preferred.
• Exceptional attention to detail and commitment to delivering high-quality work.

Technical Skills

• Solid understanding of HTML and CSS coding specific to email.
• Experience with email marketing platforms- Responsys, Silverpop, Message Gears, Send Grid. Salesforce Marketing Cloud experience preferred.
• Experience working with mobile first and responsive design email templates and strategies.
• Expertise in troubleshooting code to ensure designs render appropriately across all versions
• Experience with marketing tagging and tracking platforms such as Google Analytics, Google Tag Manager, Adobe Analytics is preferred.
• Experience with 3rd party email tools such as Litmus, Sparkpost, MovableInk, and a working knowledge of how to best use these tools.
• Advanced proficiency in AmpScript or similar personalization language.
• Understanding of SQL is a plus but not required.
• Deep understanding of compliance principles- CAN-SPAM, GDPR, and other email laws and best practices.

Responsibilities:

How you'll shine:

-Architect end-to-end SFMC solutions including data model design, business unit structure, and integration strategy with CRM, CDP, and data warehouse systems.

-Lead the design and governance of Data Extensions, Shared Data Extensions, data views, and related SQL Query Activities to support complex segmentation and personalization.

-Build and maintain advanced AMPscript, SSJS, and dynamic content frameworks for highly personalized, data-driven email and messaging programs.

-Design and optimize Journey Builder, Automation Studio, and Triggered Send configurations for enterprise-scale, multi-touch lifecycle programs.

-Establish platform standards, naming conventions, and governance frameworks to ensure maintainability and compliance across teams.

-Lead or actively contribute to migration initiatives including template migration and workflow mapping.

-Implement and oversee HubSpot workflows, custom module development with HubL, smart content, and CRM-integrated segmentation.

-Define QA and deliverability standards using tools like Litmus, Validity, and Sender Score monitoring; resolve rendering, deliverability, and personalization issues at scale.

-Produce technical documentation, architecture diagrams, and platform runbooks to support team enablement and institutional knowledge.

-Collaborate with marketing, analytics, and engineering stakeholders to ensure platform capabilities align with campaign strategy and business goals.

-Mentor junior and mid-level email developers; conduct code reviews and establish development best practices.

Responsibilities include, but are not limited to:

• Responsible for planning, executing, and optimizing end-to-end email marketing campaigns. (45%)
• Collaborate with greater digital marketing team and stakeholders to align on an email calendar and maintain the projects within it. (15%)
• Proactively test and learn. Analyze past email campaigns for insights and learnings, compare with industry best practices, then share recommendations with greater team and stakeholders. (15%)
• Work with technical email team to continue to innovate and iterate on the technical capabilities in email, creating more streamlined processes and better results. (15%)
• Create presentations showcasing the wins and learnings in email, and share with leadership and or stakeholders. (10%)
  Start Time:
  8:00 AM
  End Time:
  5:00 PM