Equity Manager

Job Description

Job Description

Job description:

Neil Huffman is hiring a VIP/Equity Manager for our sales and service Inventory Growth!

Schedule Monday-Friday 8-5

VIP Manager/Equity Manager (Service-to-Sales Specialist)

Turn Service Traffic Into Sales & Inventory Growth

We're not hiring a traditional salesperson.

We're building a data-driven profit center inside our service drive, and we need a dedicated Equity Manager to own it.

This role is for someone who understands that the biggest opportunity in a dealership isn't more leads-it's better utilization of the customers already walking through the door every day.

What This Role Actually Is

This is not:

• Standing on the lot waiting for ups
• Cold calling internet leads all day
• "Selling" service customers

This is:

• Identifying real equity opportunities using data
• Creating a premium, low-pressure ownership experience
• Driving incremental sales and inventory acquisition without increasing ad spend

You're not pushing deals-you're presenting options.

What You'll Own

You will have full responsibility for executing our Service-to-Sales process:

Daily Execution

• Run equity mining reports and identify high-value opportunities
• Work directly from service appointments-no guessing, no randomness
• Pre-contact customers before arrival to set expectations
• Coordinate with service advisors for seamless introductions

Customer Experience

• Deliver a VIP, no-pressure consultation
• Present two clear paths every time:
• Upgrade into a newer vehicle
• Sell us their current vehicle (no purchase required)
• Focus on clarity, trust, and long-term relationships-not urgency tactics

Process Discipline

• Log every interaction in CRM (notes, timing, objections, next steps)
• Execute structured follow-up (24hr / 3-day / 7-day cadence)
• Maintain consistency-this role is about process, not guesswork

What Success Looks Like

You're not measured on activity-you're measured on results:

• Service customers engaged
• Sit-downs / write-ups
• Units sold
• Gross per deal
• Trades acquired
• Cost per acquisition (target: near zero)

If you're doing this right, you're:

• Generating deals without chasing leads
• Acquiring high-quality inventory without auctions
• Building real customer retention

What We're Looking For

• Strong communicator who can build trust quickly
• Process-driven and consistent (not "winging it")
• Comfortable using CRM, DMS, and equity mining tools
• Experience in automotive sales, BDC, or service is a plus-but mindset matters more
• Someone who understands that less pressure = more deals

Why This Role Is Different

Most dealerships overlook the service drive.

We don't.

This position is a core revenue driver with direct impact on:

• Sales volume
• Used inventory acquisition
• Customer retention

You'll be working with warm, existing customers-not fighting over the same internet leads as everyone else.

Compensation

• Competitive base + performance bonuses
• Incentives tied to:
• Engagements
• Shows
• Sold units
• Inventory acquired

High performers in this role create multiple income streams from one interaction.

Final Thought

This is not a "try it and see" role.

This is a structured system that works-if it's executed with discipline.

If you're someone who:

• Thinks strategically
• Executes consistently
• And wants to be part of something that actually moves the needle...

Apply now.

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Referral program
• Retirement plan
• Vision insurance
• PTO
• Vacation

Work Location: In person