CDP Audience Activation & Analytics Lead (Hybrid)
Hyatt Hotels Corporation
ALG Vacations, part of Hyatt, seeks a Manager, CDP, Audience Activation and Analytics to lead data-driven customer marketing for ALG Vacations' B2C brands. You translate campaign requirements into audience definitions, build audiences in the composable CDP and activation tools, and collaborate across teams to optimize email, SMS, paid media, and other channels. The role also leads marketing technology projects, platform integrations, and AI-enabled personalization, while ensuring privacy, #J-18808-Ljbffr Hyatt Hotels Corporation
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