Marketing Automation & Insights Specialist

Job Description

Job Description

Great Lakes Credit Union is Hiring GREAT people for our GREAT team!

Do you enjoy customer interaction and relationship building?

WE WANT YOU ON OUR TEAM!

Reports directly to and under the general supervision of the VP, Marketing, the Marketing Automation & Insights Specialist’s primary purpose is to assist Great Lakes Credit Union to live out our Vision, “To be the members’ trusted financial partner.” Responsible for ensuring that outstanding service is delivered to both internal and external members, in alignment with our Service Promise.

The Marketing Automation & Insights Specialist is responsible for executing email campaigns in HubSpot , building out the multi-channel marketing automation program, and reporting on campaign and segment performance. The incumbent will create audience segments; develop simple and complex journey maps and file automation; ensure email deliverability and performance; help ensure email list hygiene and data integrity; and report on performance of email campaigns. The ideal candidate will have proven experience using tools like Marketo, HubSpot and similar, and will understand and be able to implement CAN-SPAM and email best practices. The Marketing Automation & Insights Specialist will work closely with IT/IS, retail, and broader marketing teams to implement campaigns. General direction is received from VP, Marketing.

As a Marketing Automation & Insights Specialist your duties will be:

• Build simple and complex email automations, journey maps, and forms within HubSpot ; develop and implement remarketing campaigns
• Create Ad-Hoc and Automated emails; develop QA plans to mitigate errors; create A/B and multivariate tests to drive performance
• Develop GLCU email marketing best practices; ensure email deliverability and performance
• Help onboard with new marketing technology and implement multi-channel automation
• Develop test plans for journey maps, emails, and automated processes, and regularly audit rules and campaigns to ensure they’re running properly
• Work with business partners to define segmentation and automation requirements
• Manage email list health; report on performance of segments and emails; optimize journey maps based on results
• Build audience segments within HubSpot along with Reporting Dashboards and workflows
• Being a champion for data governance and email integrity
• Act as the subject matter expert for all things email and HubSpot
• Responsible for maintaining compliance with all applicable federal, state, and local rules and regulations, and following all GLCU policies, procedures and internal controls.
• All other duties as assigned.

Requirements needed to be part of this team:

• Minimum of three years of similar experience in a Marketing Automation role.
• Bachelor's Degree strongly preferred.
• 3 years’ experience with HubSpot (Marketing, Sales, Content Hubs), required.
• Experience with implementing a marketing automation tool from the ground up preferred.
• Proficiency with CRM, MAT, and DW platforms.
• Experience reporting to external stakeholders and leadership strongly preferred.

Benefits We Offer:

At GLCU, we believe that our employees are our greatest asset. That's why we offer a comprehensive benefits package designed to support your well-being and help you thrive both personally and professionally. Here’s what you can expect:

• Competitive total compensation package: We offer a competitive total compensation salary structure that rewards your hard work and contributions.
• Health & Wellness: Enjoy comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. We also provide access to wellness programs and health membership reimbursement. The company paid for Short Term Disability and Long-Term Disability.
• Employee Banking Benefits: Enjoy flexibility and convenience with 24/7 digital banking, a network of more than 30,000 ATMs, 22 branches.
• Company Paid Life Insurance: Enjoy peace of mind with company-paid life insurance, providing financial protection for you and your loved ones.
• Generous Paid Time Off: Recharge and relax with a generous PTO policy and paid holidays.
• Retirement Savings Plan 401(k): Plan for your future with our 401(k)-retirement savings plan, complete with employer matching contributions to help you reach your financial goals.
• Professional Development: We are committed to your growth! Take advantage of our training programs, mentorship opportunities, and tuition reimbursement for continuing education.
• Employee Recognition Programs: We celebrate your achievements and milestones through various recognition programs.
• Diverse and Inclusive Culture: Join a vibrant team that values diversity and fosters an inclusive environment where everyone feels welcome and empowered.
• Community Engagement: Participate in our community service initiatives and volunteer opportunities to make a positive impact in the communities we serve.

Join us at GLCU and discover a workplace that invests in you! We’re the total package!

Great Lakes Credit Union is proud to be an Equal Opportunity Employer,

Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.