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Content & Communications Manager

Full-time

Sunstate Equipment Co., LLC

Content & Communications Manager

Key Responsibilities

Content & Communications

  • Develop, write and edit clear, compelling communications for employees and external audiences across channels and formats.
  • Translate business priorities and complex information into communications that are easy to understand, relevant and actionable.
  • Identify and tell employee, customer, community and business stories that bring Sunstate's brand and culture to life.
  • Ensure communications consistently reflect Sunstate's voice while adapting message, tone and format for the audience and channel.
  • Review and refine communications developed by others for clarity, tone, consistency and editorial quality.
  • Develop social and digital content and partner with Sunstate's design team on creative execution as appropriate.

Change Communications

  • Partner with EPMO, Change Management and business leaders to develop communications supporting key enterprise initiatives and organizational change.
  • Help employees understand what is changing, why it matters and what it means for them through clear, audience-centered communications.
  • Bring strong communications judgment to complex or sensitive initiatives, considering message, timing, audience and employee impact.

Internal Communication Channels

  • Own and manage key employee communication channels, including the company intranet, SS Connect employee app and internal branch displays.
  • Lead content strategy, governance and ongoing development of internal channels to improve employee reach and access to relevant information.
  • Manage content publishing and audience targeting across internal communications platforms.
  • Use channel analytics, engagement metrics and employee feedback to evaluate communication effectiveness and continuously improve content and channel strategy.

Required Qualifications

  • Bachelor's degree in Communications, Journalism, Marketing, Public Relations or a related field, or equivalent professional experience.
  • 5+ years of relevant professional experience in corporate communications, employee communications, content development or a related field.
  • Exceptional writing and editing skills, with the ability to make complex topics clear, relevant and engaging for different audiences.
  • Experience developing employee communications and supporting organizational change or enterprise-wide initiatives.
  • Strong communications and editorial judgment, including the ability to navigate sensitive topics and confidential information.
  • Experience working with internal communications, employee engagement or digital publishing platforms.
  • Strong organizational and project management skills with the ability to manage multiple priorities and work effectively across teams.
  • Strong working knowledge of AI tools for content development and ideation, with the judgment to maintain accuracy, authenticity and brand voice.

Preferred Qualifications

  • Experience managing an intranet, employee communications platform or digital signage; familiarity with platforms such as Marketing Cloud, ComSuite, HubEngage or similar tools is a plus.
  • Experience developing content for social and digital channels, including familiarity with short-form video and visual content creation.
  • Strong storytelling instincts and an eye for identifying content opportunities across the organization.
  • Experience working with creative and design partners to bring content concepts to life.
  • Experience supporting communications in a geographically dispersed, field-based or operational organization.
Vacancy posted 2 days ago
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