Cobrand Acquisitions Product Manager - Vice President
JPMorgan Chase
Cobrand Acquisition Product Manager
As a Cobrand Acquisition Product Manager, you define and deliver digital card acquisition and onboarding capabilities across the Partner Card portfolio. You set product strategy and drive execution to improve application conversion, reduce friction, accelerate activation and early engagement, and support profitable growth. You lead a small team and establish a delivery cadence that produces measurable outcomes across workstreams.
Job Responsibilities
- Define product strategy and a multi-year roadmap for acquisition and onboarding capabilities across the Partner Card portfolio.
- Own end-to-end delivery from discovery through launch and iteration, including problem statements, requirements, user stories, dependencies, and release readiness.
- Apply credit card and payments expertise to inform prioritization across application flows, identity and verification considerations, account setup, fulfillment, digital provisioning, and downstream handoffs.
- Lead cross-functional execution with Technology, Operations, Risk, Legal, Compliance, Marketing, and Data and Analytics partners to deliver secure, compliant experiences.
- Identify and optimize acquisition funnel and early-life onboarding levers tied to profitability outcomes (for example: cost to acquire, activation, early spend, credit quality, attrition, and lifetime value).
- Establish measurement and reporting, including key performance indicators, dashboards, experiments, and ongoing optimization based on results.
- Drive customer experience improvements through journey diagnostics, research, and usability testing, translating insights into prioritized changes.
- Partner with cobrand stakeholders and, when applicable, external partners to align priorities, requirements, and delivery timelines.
- Lead and develop a small team, setting goals, coaching performance, and establishing standards for execution and stakeholder communication.
- Run an iterative delivery operating rhythm, including backlog refinement, sprint planning, daily check-ins, sprint reviews, and retrospectives.
- Provide production oversight for owned capabilities, including triage and prioritization of incidents, defects, and enhancements.
Required qualifications, capabilities, and skills
- 8+ years of relevant experience in credit card and/or payments product management at an issuer, network, or consulting firm supporting card and payments clients.
- Demonstrated depth in end-to-end digital card acquisition and onboarding, including application experience, conversion optimization, activation, and early engagement.
- Proven ability to set product strategy, build roadmaps, and communicate tradeoffs and business cases to senior stakeholders.
- Proven delivery leadership across complex, cross-functional initiatives from discovery through launch and sustained performance.
- Strong understanding of new account profitability and growth drivers, including acquisition economics, activation, early spend, credit quality, attrition, and lifetime value.
- Strong analytics discipline, including funnel measurement, experimentation, and translating data into product decisions.
- Experience partnering with engineering teams on application programming interface-based solutions and data integrations, including defining requirements and data needs.
- People leadership experience managing and developing a small team and establishing an effective delivery operating model.
- Strong stakeholder management skills, with the ability to influence across technology, risk, operations, marketing, and partner-facing teams.
Preferred qualifications, capabilities, and skills
- Experience operating in partner-influenced roadmaps and joint planning environments.
- Proficiency with Agile tooling for backlog and sprint management (i.e., Jira).
- Comfort balancing customer experience, risk and controls, partner requirements, and delivery complexity in prioritization decisions.
- Strength in translating customer research and usability insights into clear, prioritized product changes.
- Experience establishing dashboards and operating routines that drive accountability to measurable outcomes.
Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions all while ranking first in customer satisfaction. We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.
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