Retail Store Manager

What you'll bring to the team

Retail Store Manager

LEGOLAND Discovery Center — Kansas City, MO

Salary Range:$65,000 – $70,000 / year + Comprehensive Benefits & LEGO Perks

Location:Kansas City, MO (Crown Center)

Role Type:Full-Time | Operations & Team Leadership

Qualifications & Experience

In this hands-on leadership role, you will be the driving force behind our retail revenue, visual merchandising, guest satisfaction, and daily site operations. You won’t just manage a store—you’ll lead an immersive, high-volume retail and attraction ecosystem, building an energized team, optimizing sales per cap, and bringing the iconic LEGO® brand to life for thousands of families.

What You’ll Do (Key Accountabilities)

1. Retail Excellence & Visual Merchandising (Core Focus)

• Drive Retail Sales:Own the P&L and sales performance for our high-volume LEGO® retail store, driving key metrics including per-capita spending, average transaction value (ATV), and units per transaction (UPT).

• Visual Merchandising & Stock Control:Execute floor layouts, promotional displays, and seasonal stock launches aligned with global LEGO® brand standards. Maintain tight inventory control, cycle counts, and loss-prevention standards.

• Commercial Strategy:Utilize sales data, inventory trends, and foot-traffic reporting to optimize stock availability, margin, and product placement.

1. Commercial & Guest Operations

• Holistic Guest Journey:Oversee daily operations acrossRetail, Admissions/Ticketing, and Café/F&B, ensuring a seamless, playful, and world-class experience at every touchpoint.

• Guest Recovery & Service Standards:Role-model hospitality behaviors, coach staff on proactive engagement and upselling, and handle elevated guest feedback with empathy and decisive problem-solving.

• Duty Management:Serve as on-duty operational lead during peak trading days, maintaining safety, guest flow, and operational efficiency across the entire attraction.

1. Team Leadership & Talent Development

• Build & Inspire:Recruit, train, and mentor a high-performing, enthusiastic team across retail, admissions, and guest services.

• Culture & Accountability:Create an inclusive, energized workplace culture centered on team empowerment, continuous coaching, and clear performance goals.

• Labor & Scheduling:Manage wage models, shift scheduling, and labor budgets to align with seasonal traffic peaks and commercial targets.

What We’re Looking For

• 3+ years of progressive management experiencein high-volume retail, specialty retail, commercial guest operations, or multi-departmental venues.

• Strong Retail Acumen:Proven track record in driving retail sales, visual merchandising standards, inventory control, and team KPIs.

• Versatile Leadership Skills:Ability to oversee multi-functional teams (retail sales, ticketing, and light food/beverage services) with a guest-first mindset.

• Commercial Drive:Comfortable analyzing sales metrics, managing operational budgets, and executing promotional strategies.

• Operational Agility:Thrives in fast-paced, seasonal, and weekend/holiday trading environments.

Why You’ll Love Working With Us

• Competitive Pay:$65,000 – $70,000 base salary.

• Exclusive Brand Perks:Generous discounts on LEGO® products, attraction tickets, and Merlin Entertainments passes worldwide.

• Growth & Mobility:Opportunities for career advancement within Merlin Entertainments' global portfolio of attractions.

• Comprehensive Benefits:Paid time off (PTO), health, dental, vision, and matching retirement programs.

Benefits

Benefits

Benefits of Joining Merlin Entertainments!

Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.

Outstanding Paid Time Off (PTO): Enjoy well-deserved breaks to recharge!

Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.

Recognition Programs and Rewards: Celebrate your achievements and hard work!

401(k) Program: Save for the future with company matching contributions.

Tuition Reimbursement Programs: Get support for further education and career growth.

Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!

Ready to be a part of the magic? Apply today and start your adventure with Merlin Entertainments! ✨

Pay Range

From USD $65,000.00/Yr.

Submit a Referral (

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

Software Powered by ICIMS (

Location (Country-State-City) US-MO-Kansas City, MO

Job ID 2026-12559

Employment Type Full-Time

Offer/Contract Type At Will (US Only)

Location Name LEGOLAND Discovery Center Kansas City