Atomic Sales & Marketing Director

Atomic Sales & Marketing Director

The Atomic Sales & Marketing Director is responsible for driving sales growth in the United States by developing and executing an annual go-to-market strategy that integrates high-impact marketing campaigns, sales leadership, and strong brand positioning. This role oversees overall US sales performance, manages sales agencies, and leads local marketing teams. Reporting to the General Manager of Atomic North America, the Sales and Marketing Director serves as a critical link in understanding market trends, analyzing market share, and delivering profitable, sustainable growth. To achieve this, the role anchors on two strategic pillars: mastering the hard commercial mechanics of the US business, while providing the soft leadership and influence needed to drive organizational alignment. This position works in close partnership with commercial, marketing, and product teams to ensure cohesive execution across the US market and the wider Amer Sports ecosystem.

Some of the key requirements and responsibilities of this position:

PILLAR 1: COMMERCIAL & BUSINESS MECHANICS

Define and Execute Growth Strategy in the US

• Align Strategies: Develop and implement a comprehensive growth strategy aligned with North American brand objectives, marketing campaigns, sales targets, and the product team.
• Prioritize Margins: Measure growth by sustainable revenue and profitability, rather than topline expansion alone, to ensure premium positioning across all channels.
• Enforce Forecast Accuracy: Operate the US market with clear targets, predictable planning processes, and strong forecast metrics.

Drive Sales Excellence and Distribution Quality

• Own Omnichannel Strategy: Manage the end-to-end wholesale strategy alongside e-commerce and owned retail sales responsibilities to strengthen brand presence and elevate the consumer experience.
• Target Epicenters: Identify and prioritize high-impact epicenter opportunities within the United States, including selective wholesale expansion and potential retail opportunities.

Build Brand Equity and Consumer Engagement

• Invest Strategically: Lead targeted investments in priority markets to strengthen brand awareness and desirability.
• Balance GTM Relevance: Oversee integrated marketing and GTM plans that balance global consistency with US relevance to drive awareness, desirability, and sell-through performance.
• Manage Partnerships: Maintain high-level relationships across key media, PR firms, and industry partners.

US Sales and Marketing Leadership

• Steer Agency Sales: Select, manage, train, and set annual sales targets for independent regional sales representatives, reviewing performance on a yearly basis.
• Govern the Organization: Establish a high-performing US Sales & Marketing organization with clear roles, accountability, and defined ways of working.
• Maintain Corporate Discipline: Drive operational discipline, aligned governance with the GM, and strong partnerships across the global organization and wider Amer Sports ecosystem.
• Know the Product: Remain intimately familiar with all aspects and technical details of the Atomic product range across all ski categories.

Oversee the US Marketing Strategy and Plan

• Integrate Consumer Programs: Lead the development of fully integrated, consumer-facing programs and drive key brand marketing initiatives in alignment with a unified sales and commercial plan (inclusive of digital experience, community and sports marketing, events, branded space, PR, etc.).
• Collaborate with HQ: Develop annual marketing plans in strong alignment with sales, commercial, and HQ marketing teams to achieve shared sales and brand targets.

PILLAR 2: STRATEGIC LEADERSHIP & INFLUENCE

Team Leadership

• Foster Culture: Inspire and lead the US team to deliver continued performance, building trusted relationships and fostering a culture of excellence.
• Prepare GTM Execution: Work closely with marketing and product teams to ensure proper Go-to-Market preparation and execution are in place.
• Leverage Capabilities: Build strong internal partnerships to ensure strategic alignment and leverage shared capability sets.
• Network Across Ecosystems: Establish and foster relationships within the Amer Sports organization, external partners, and key stakeholders within the ski industry.

Technical Skills

• Business Management: Long-term business management experience within a branded, international environment, with a proven track record of driving sustainable growth and market share expansion.
• Wholesale Landscape: Strong understanding of the US sporting goods wholesale and distribution landscape, including channel strategy, partner segmentation, and go-to-market execution.
• Marketing Funnel: Strong understanding of marketing funnel metrics and experience delivering high-impact campaigns across multiple mediums.
• Commercial Expertise: Demonstrated expertise in pricing strategy, margin management, trade terms, and contract structuring.
• Business Plan Execution: Proven ability to develop and execute Business Plans that translate strategic priorities into measurable business results.
• Omnichannel Integration: Solid knowledge of omnichannel integration, specifically the interaction between wholesale, owned retail, and digital channels.
• Financial Forecasting: Strong analytical capability with experience in financial forecasting and KPI-based performance steering.
• Matrix Operations: Experience operating successfully in matrix organizations with global and regional interfaces.
• Languages: Professional fluency in English; additional languages are considered a plus.

Behavioral Skills

• Ownership Mentality: Strong ownership mentality with full accountability for total performance in the USA.
• Business-Driven Leadership: Leadership approach that consistently balances ambitious growth targets with financial discipline and long-term brand equity.
• Enterprise Thinking: Holistic, enterprise-wide thinking with a clear understanding of commercial, organizational, and strategic impacts across markets and functions.
• Execution Focus: Action-oriented mindset that translates long-term strategic directions into clear priorities, measurable milestones, and disciplined follow-through.
• Winning Mentality: High performance-oriented attitude with a winning mentality, setting ambitious standards and driving accountability.
• Organizational Builder: Talent for creating high-performing teams with clear roles, defined accountability, and sustained employee engagement.
• Resilience Under Pressure: High composure under pressure, with the ability to address conflict constructively and drive solutions in challenging situations.
• Stakeholder Management: Strong influencing skills, ensuring alignment between HQ, regional teams, and cross-functional partners.

What We're Looking For

This role requires a minimum of 5–7 years of progressive leadership experience within an international, branded sporting goods environment, backed by a proven track record of delivering profitable, sustainable growth. A Bachelor's or Master's degree in Business Administration, International Management, Finance, Economics, or a closely related field is highly preferred. Additionally, advanced executive education or professional certifications in Corporate Strategy, Financial Management, or Advanced Negotiation will be considered a distinct advantage.

Other qualifications include:

• Proven P&L ownership at country level, with accountability for revenue growth and overall financial performance.
• Experienced skier across playgrounds
• Strong commercial acumen, including pricing strategy, margin optimization, trade terms negotiation.
• Strong marketing exposure including development and execution of integrated go-to-market strategies.
• Experience operating within wholesale and distribution models, with clear understanding of channel economics and partner segmentation.
• Solid understanding of omnichannel business models, including the interaction between wholesale, own retail, and digital channels.
• Experience working in matrix organizations with cross-functional alignment across Sales, Marketing, Product, Supply Chain, and Finance.
• Professional development in sales leadership, governance, or international business.

What We'll Provide

This role is based at the Distribution Center for our Amer Sports Winter & Outdoor category of Brands in the city of Ogden, Utah--the gateway to the many exciting ski areas and other outdoor recreation.

We offer a great working environment in the sports industry with talented & passionate colleagues all over the world! Other benefits and perks include:

• Medical, dental and vision