Manager, Marketing

Overview The Manager, Marketing leads Patelco’s content, brand, and PR efforts and oversees a team responsible for design, social media, and community impact. Partnering closely with the SVP, Marketing, this role shapes and delivers integrated marketing strategies across owned, paid, and earned channels to strengthen member engagement and retention, drive brand awareness, and elevate Patelco’s brand. The Manager, Marketing is a key cross‑functional partner to internal stakeholders and external agency partners, including owning Patelco’s reputation management program and supporting issues management and crisis communications as needed. Responsibilities Own and steward the Patelco brand across channels, ensuring brand strategy, identity, voice, and visual standards are consistently applied; partner with cross‑functional leaders to protect and evolve the brand in alignment with business priorities Develop and maintain a multi‑year brand roadmap (positioning, messaging, identity, and key initiatives) to align stakeholders, prioritize investments, and drive consistent, differentiated experiences that build brand equity and awareness Work closely with internal and external partners to lead the development and implementation of an integrated, multi‑channel brand marketing strategy and plan—including the measurement and optimization of marketing efforts—for one or more complex business segments Lead PR efforts in partnership with PR agency, including executing PR thought‑leadership strategy and crisis communications as needed Directly manage and coach direct reports to deliver excellence and contribute to strong company culture; set goals/KPIs, provide feedback, and ensure strong workflow, resourcing, and quality control Develop and deliver content that drives member engagement and deepens relationships. Provide governance across channels to ensure alignment with brand Establish and maintain enterprise brand standards, governance, and approval processes; enable lines of business and branch teams through guidelines, tools, and training to ensure consistent brand execution Partner with Compliance and Risk Management to ensure marketing strategies, campaigns, and materials adhere to regulatory requirements and internal controls; maintain effective review/approval processes and documentation Own and continuously improve Patelco’s reputation management program (monitoring, playbooks, escalation paths, and readiness), and support issues management and crisis communications in partnership with Risk, Legal/Compliance, Operations, and PR agency partners, as needed Communicate effectively and present recommendations, performance, and insights to executive leadership; influence decisions and drive alignment across senior stakeholders Develop insights from marketing research, data analytics and marketing analytics and incorporate into marketing strategy and tactics Participate in idea exploration with team members to facilitate development of innovation Other duties as assigned Demonstrated ability to influence others and build strong working relationships across departments Passion for managing people and developing talent Strategy driven, action oriented, results focused Experience managing marketing plans and budgets Excellent listening, oral and written communication/presentation skills Refined attention to detail, organizational skills Process and metrics driven with ability to consistently prioritize workflow with heavy emphasis based on business impact Proactive problem‑solving skills: ability to anticipate obstacles and quickly generate alternate solutions/ideas Creative self‑starter with can‑do positive attitude and a roll‑up‑your‑sleeves approach Flexible with demands and changes in extremely fast‑moving business environment Ability to work well under pressure and deliver according to pre‑determined schedule Comfortable and experienced leveraging AI‑enabled tools to improve speed, quality, and performance of marketing work (e.g., insights, segmentation, content development), with strong judgment around data privacy, compliance, and brand voice Advanced Excel and PowerPoint skills Qualifications College degree in marketing/communications or experience in related field; Master’s degree preferred 7+ years of relevant marketing experience (preferably in financial services product marketing) 2+ years of people management experience 5+ years experience working with agency partners Experience in brand building and integrated marketing, with demonstrated marketing effectiveness Strong understanding of modern‑day marketing strategies, digital marketing, and social media Incredible business judgement balanced with strong understanding of consumer to drive maximum impact Understanding of design thinking, journey mapping and other foundational marketing process principles Expert in developing results‑driven go‑to‑market programs and product launches with experience identifying marketing effectiveness/analysis to prove return on marketing investment Skilled at balancing strategy and tactics to drive growth through flawless execution and measured results Experience owning your role and taking initiative to find opportunities and develop plans that inspire others Strong presentation skills, including development of PPT and effective storytelling Ability to partner effectively, handle complex situations and strong creative problem‑solving is a must Target Base Pay $137,485 – $171,866 / yr Compensation At Patelco Please note that the salary information is a general guideline only. Patelco Credit Union considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as market and business considerations when extending an offer. We offer a competitive total rewards package including a Short‑Term Incentive (STI) program for all regular positions and a wide range of medical, dental, vision, financial, and other benefits. We Offer Physical Health Exceptional Medical, Dental, Vision, and Life Insurance benefits Rewards for completing wellness related activities Financial Health Competitive compensation packages with bonus opportunity 401(k) with 3% Safe Harbor and 5% employer match Discounts on loan products Tuition reimbursement Emotional Health Employee Assistance Program (EAP) PTO for part‑time and full‑time positions Paid holidays Personal Development On‑the‑job training and skills development Internal transfer opportunities for career growth Volunteer work Patelco Credit Union is an Equal Opportunity Employer including individuals with disabilities and protected veterans. #J-18808-Ljbffr Patelco Credit Union