Product Manager, CRM

Product Manager, CRM (Cambridge/Concord) KAYAK, part of Booking Holdings, is a leading travel search engine that helps people find flights, hotels, rental cars, and vacation packages. We’re also expanding into corporate travel with KAYAK for Business. In This Role You Will Own the CRM agile team’s backlog end‑to‑end – triage intake from Marketing and Product, shape requests into clear PRDs, and sequence work to deliver against the team’s primary KPI (bookings). Plan and lead agile ceremonies (refinement, sprint planning, reviews, retrospectives), ensuring the team operates with clear priorities, realistic commitments, and consistent delivery. Oversee design, development, and experimentation pipelines for CRM initiatives – from early discovery through implementation, QA, launch, and iteration. Build and evolve CRM capabilities in MoEngage (and related systems), including triggers, journeys, segmentation, and personalization across email, push, in‑app, and messenger channels. Design and ship transactional and triggered communication (e.g., price alerts, cross‑sell, lifecycle journeys) that align closely with user intent and KAYAK’s retention strategy. Define and run A/B and holdout tests to validate ideas, measure impact, and feed learning back into the roadmap. Analyze performance using SQL, dashboards, and MoEngage reporting to identify opportunities, monitor guardrail metrics (unsubscribe, CTR, Revenue/1K sends), and make data‑informed decisions. Partner closely with lifecycle marketing, commercial, data science, engineering, and design to align on goals, scope cross‑functional work, and manage trade‑offs. Help shape KAYAK’s CRM strategy for both B2C and select B2B use cases, with a primary focus on consumer retention and lifecycle engagement. Ensure all CRM work complies with privacy, consent, and deliverability standards (e.g., GDPR, CAN‑SPAM), and contribute to platform health and governance as MoEngage evolves. Please Apply If You Have 3+ years of Product management experience with direct exposure to CRM, lifecycle, retention, or growth products in a B2C or e‑commerce environment. Hands‑on familiarity with modern CRM / customer engagement platforms – experience with MoEngage is a strong plus; Braze, Iterable, Salesforce Marketing Cloud or similar tools are also relevant. Solid understanding of CRM strategy, including transactional communication, segmentation, and retention tactics, and how to translate these into product capabilities. Experience working with omni‑channel communication (email, push, in‑app, messengers) and designing cohesive journeys across channels. Experience working with data, writing basic SQL, and using A/B testing and experimentation to guide decisions. Proven experience working in an agile environment: backlog management, sprint planning, and leading a cross‑functional team through delivery. Clear written and verbal communication skills, with the ability to write concise PRDs and keep engineering, design, marketing, and leadership aligned. Comfort collaborating with engineers on technical topics such as event tracking, APIs, and data flows, even if you’re not writing code yourself. Genuine interest in the travel domain and empathy for traveler needs; prior experience in travel, metasearch, or high‑volume consumer marketplaces is a plus. Benefits And Perks Work from (almost) anywhere for up to 20 days per year Focus on mental health and well‑being Company‑paid therapy sessions through SpringHealth Company‑paid subscription to HeadSpace Company‑wide week off a year – the whole team fully recharges No meeting Fridays Paid parental leave Generous paid vacation + time off for your birthday Paid volunteer time Focus on your career growth Development Dollars Leadership development Access to thousands of on‑demand e‑learnings Travel discounts Employee Resource Groups Competitive retirement and health plans Free lunch 2 days per week Fun quarterly events such as boat trips, arcades, ski trips, Thursday happy hours, and more Salary range for this Massachusetts‑based role is $130,000 - 150,000 , not inclusive of annual bonus and recurring RSU grants. We offer a competitive base salary and benefits including health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits. Inclusion At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That’s why we’re focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here. #J-18808-Ljbffr KAYAK