Trade Show and Events Director

We’re looking for people who put their innovation to work to advance our success – and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions.

The Director of Global Events & Partnership Marketing is a senior leader within the Marketing organization based in St. Louis Park, Minnesota. Reporting to the Vice-President of External Communications, this role leads nVent’s global center of excellence for trade shows, customer and partner events, sponsorships, and related enterprise brand activations.

In this role, you will harmonize global events strategy with local execution across nVent’s robust portfolio of brands (including nVent CADDY, ERICO, HOFFMAN, ILSCO, SCHROFF, and TRACHTE). You will design the global events and partnerships processes, operating model, standards, and investment priorities that enable consistent, high-impact experiences across all regions and business segments.

WHAT YOU WILL EXPERIENCE IN THIS POSITION:

Global Strategy & COE Governance

• Set the multi-year global strategy for trade shows, partnership marketing, partner summits, and related brand activations.
• Define the global operating model for the center of excellence, creating common playbooks, templates, technology standards, and intake prioritization workflows.
• Advise executive leadership on activation choices, event tiering, resource prioritization, budget allocation and investments.

• Establish the criteria and governance for selecting events, sponsorships, partners, agencies, and experiential technologies.

• Identify emerging experiential trends, technologies, and industry practices and translate them into scalable capabilities that improve customer experience, productivity, and business impact.

• Advise key partners and executive leaders on activation choices, investment trade-offs, risks, and opportunities.

Strategic Marketing Partnerships & Sponsorships

• Develop global sponsorship and partnership strategies, evaluating mutual business value and managing senior external relationships.
• Drive joint marketing initiatives with strategic partners to extend brand reach and create pipeline value.

• Partner with Segment Marketing, Sales, Product Management, Marketing Operations, and Communications to translate audience priorities and business objectives into integrated event and partnership plans.

• Set and govern brand-experience standards across physical and digital touchpoints while enabling appropriate regional and audience adaptation.

Performance Analytics & Revenue Integration

• Partner with Sales, Segment Marketing, and Product Management to translate customer journeys into integrated pre-, during-, and post-event activation plans.
• Partner with Marketing Operations to establish strict event lead-capture, qualification routing, attribution, and follow-up standards.
• Establish and govern a global performance framework measuring activation impact, lead progression, brand impact, and return on investment.
• Translate post-event analytics and qualitative findings into actionable commercial recommendations for business unit leaders.

Team and Agency Leadership

• Lead and develop a global Events & Partnership Marketing team, including remote employees and matrixed contributors, with clear accountabilities, goals, development plans, and succession priorities.

• Build organizational capability by coaching team members, strengthening strategic and operational skills, and creating a culture of customer focus, innovation, accountability, and continuous improvement.

• Select, govern, and negotiate contracts with global agency partners and suppliers, managing cost and brand standards.

YOU HAVE:

• Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field.
• 12+ years of progressive experience in event marketing, trade shows, experiential marketing, or partnership marketing—ideally within a global B2B or industrial manufacturing organization.
• 7+ years of people-leadership experience, including direct management of distributed global teams, matrixed cross-functional resources, and external agencies.
• Proven track record of successfully building, transforming, or leading an enterprise-level experiential marketing Center of Excellence.
• Advanced command of enterprise event management tech, workflow/project management tools, and CRM/marketing automation platforms (e.g., Salesforce, Marketo).
• Executive-level Influence: Demonstrated communication, judgement and influence of executive stakeholders, with the ability to resolve ambiguity and competing priorities in a global matrix.
• Ability to travel up to 20% of time as required to manage enterprise activations and visit key partners.

WE HAVE:

• A dynamic global reach with diverse operations around the world that will stretch your abilities, provide plentiful career opportunities, and allow you to make an impact every day

  • nVent is a leading global provider of electrical connection and protection solutions. We believe our inventive electrical solutions enable safer systems and ensure a more secure world. We design, manufacture, market, install and service high performance products and solutions that connect and protect some of the world's most sensitive equipment, buildings and critical processes. We offer a comprehensive range of systems protection and electrical connections solutions across industry-leading brands that are recognized globally for quality, reliability and innovation.

  • Our principal office is in London and our management office in the United States is in Minneapolis. Our robust portfolio of leading electrical product brands dates back more than 100 years and includes nVent CADDY, ERICO, HOFFMAN, ILSCO, SCHROFF and TRACHTE. Learn more at

• Commitment to strengthen communities where our employees live and work

  • We encourage and support the philanthropic activities of our employees worldwide

  • Through our nVent in Action matching program, we provide funds to nonprofit and educational organizations where our employees volunteer or donate money

• Core values that shape our culture and drive us to deliver the best for our employees and our customers. We’re known for being:

  • Innovative & adaptable

  • Dedicated to absolute integrity

  • Focused on the customer first

  • Respectful and team oriented

  • Optimistic and energizing

  • Accountable for performance

• Benefits to support the lives of our employees

Pay Transparency


nVent’s pay scale is based on the expected range of base pay for this job and the employee’s work location. Employee pay within this range will be based on a combination of factors including knowledge, skills, abilities, experience, education, and performance. Where federal, state, or local minimum wage requirements exist, employee pay will comply.


Compensation Range:

$172,900.00 - $257,000.00

Depending on the position offered, employee may be eligible for other forms of compensation, such as annual incentives.

Benefit Overview

At nVent, we value our people and their health and well-being. We provide a broad benefits package with meaningful programs for eligible full-time employees that includes:

• Medical, dental, and vision plans along with flexible spending accounts, short-term and long-term disability benefits, critical illness, accident insurance and life insurance.

• A 401(k) retirement plan and an employee stock purchase plan — both include a company match.

• Other supplemental benefits may include tuition reimbursement, caregiver, personal and parental leave, back-up care services, paid time off including volunteer time, a well-being program, and/or legal & identity theft protection.

At nVent, we connect and protect our customers with inventive electrical solutions. People are our most valuable asset. Inclusion and diversity means that we celebrate and encourage each other’s authenticity because we understand that uniqueness sparks growth.

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