Senior Manager, Marketing Performance Strategy

Provide consulting support across multiple measurement frameworks including brand lift, conversion/sales lift, attention, marketing mix modeling (MMM), and others. Synthesize cross-campaign performance learnings into a global view that feeds annual planning and GTM briefs. Translate GTM performance outcomes into brief-to-outcome narratives that feed back into planning and investment calibration. Ensure the Unified Learning Agenda reflects campaign measurement priorities and that Analytics receives structured, actionable briefs. Support the Director and GTM teams with measurement expertise on the exploration of partners and strategies within the evolving media ecosystem. Guide enterprise measurement priorities by identifying the most critical performance questions and directing Analytics resources accordingly. Support the global Creative Effectiveness framework and scorecard, defining what 'good' is for M&L creative across campaigns and channels. Support end-to-end pre-market testing (Kantar Link AI / Link+): define criteria, interpret results, and deliver go/no-go decisions and creative recommendations. Interpret in-market creative performance signals, synthesizing data outputs from the Manager, Performance Strategy into optimization and scaling recommendations. Translate in-market creative findings into implications for the creative brief, GTM strategy, and investment decisions. Be the primary performance storytelling partner for brand partners aligned to GTM strategy, ensuring each brand category has a credible view of marketing impact. Partner with the Director on Quarterly Business Reviews (QBR), Executive Committee (EC), and Marketing & Loyalty Leadership Team (MLLT) performance narratives, connecting results to implications, trade-offs, and recommended actions for senior leadership informed by campaign insights. Partner with Marketing Analytics on metrics and performance inputs aligned to KPIs, establishing clear requirements rather than building dashboards or reports directly. Lead enterprise performance synthesis for Monthly Business Reviews (MBRs), identifying patterns, risks, and opportunities across M&L activity with confidence. Own campaign measurement strategy execution across the M&L portfolio, leading development of KPI frameworks, success criteria, and measurement for campaigns at every level. Requirements Seven (7) years of experience in advertising, marketing analytics, or measurement in a brand organization, measurement company, or agency partner Four (4) years of experience working in digital advertising Experience building measurement plans, learning agendas, and performance frameworks based on business and marketing objectives Experience in marketing measurement and effectiveness, with fluency across brand lift, sales/conversion lift, creative testing (pre- and in-market), and marketing mix modeling Strategic synthesis skills, can turn complex, multi-source performance data into a clear narrative with business implications for senior audiences Willing to work a hybrid office schedule in McLean, VA or Addison, TX (3 days per week) Core Competencies Demonstrates expertise in marketing measurement and analytics, with a strong focus on developing measurement plans and frameworks that align with business objectives. Capable of synthesizing complex performance data into actionable insights for senior leadership. Highest-signal resume keywords Marketing Measurement Expertise Performance Framework Development Strategic Synthesis Skills Digital Advertising Experience Campaign Measurement Strategy Execution ATS Optimization Keywords Hard Skills Brand Lift Measurement Sales/Conversion Lift Analysis Creative Testing Marketing Mix Modeling KPI Framework Development Performance Optimization Data Synthesis Performance Storytelling Measurement Plan Building Learning Agenda Development Soft Skills Strategic Thinking Communication Skills Collaboration Narrative Development Leadership Industry Keywords Advertising Marketing Analytics Measurement Brand Organization Agency Partner Tools & Technologies Kantar Link AI Link+ Analytics Tools #J-18808-Ljbffr Jobtailor