Digital Experience Lead

At AmaWaterways, we believe meaningful careers begin with purpose, passion and a shared commitment to delivering unforgettable experiences. For those who value curiosity, connection and personal enrichment, AmaWaterways offers the opportunity to help craft meaningful river journeys that invite travelers to follow their own current. Built on a foundation of heartfelt hospitality, we treat our guests-and each other-with genuine care, warmth and respect. AmaWaterways fosters a collaborative environment both onboard our ships and across our global network of offices, where team members grow together, support one another and take pride in upholding the high standards and thoughtful service our company is known for.

We invite talented, motivated professionals to explore our career opportunities and begin their journey with AmaWaterways today.

POSITION SUMMARY

The Digital Experience Lead is responsible for executing web content operations and platform workflows across the AmaWaterways consumer website, with a focus on content systems management, data integrity, product launch execution, and cross-functional coordination. Working closely with the eCommerce Manager and collaborating across IT-Data, Operations, Product Marketing, and Revenue teams, this role ensures content accuracy, platform reliability, and operational continuity across global digital markets.

KEY RESPONSIBILITIES

• Lead and execute web content operations across the AmaWaterways consumer website, ensuring content accuracy, data integrity, and platform consistency across global markets.
• Identify and escalate content and data issues that impact the guest-facing digital experience, coordinating resolution with development, IT-Data, and platform teams.
• Coordinate with IT-Data, development, Revenue, and Operations teams to execute product launches, manage sailing inventory builds, and maintain content accuracy across UAT and Production environments.
• Build and maintain internal tooling and automation scripts to support content operations, offer management, and sailing inventory workflows using Node.js and Builder.io REST APIs.
• Monitor content data integrity across the Builder.io CMS, identifying discrepancies between UAT and Production environments and ensuring accuracy across all live itinerary and product pages.
• Surface content and platform issues identified through Service Desk tickets, QA processes, and cross-functional feedback, and coordinate resolution with relevant technical and business teams.
• Execute digital content projects through go-live, including sailing inventory creation, page configuration, extension mapping, offer setup, and UAT-to-Production content promotion.
• Serve as a coordination point across IT-Data, Operations, Product Marketing, and Revenue teams, facilitating communication and execution on product launches, pricing updates, and content governance.
• Ensure content governance standards are maintained across the Builder.io CMS, including data model accuracy, SDM schema consistency, and content lifecycle compliance.
• Serve as a day-to-day operational point of contact for the Builder.io headless CMS platform, managing content model configurations, data integrity, and UAT-to-Production promotion workflows.
• Manage the weekly and monthly promotional offer workflow, including offer appends, reorders, and SDM syncs across UAT and Production environments.
• Lead sailing inventory builds and consumer-site pricing governance for new product launches, coordinating across IT-Data, Revenue, and Operations.
• Manage land package extension configuration and pricing on the consumer website across all active itinerary groups.
• Triage and resolve inbound inventory, pricing, and offer-related requests submitted through the IT Service Desk.
• Contribute to CMS data governance initiatives, including content lifecycle documentation, RACI-based promotion workflows, and SDM audit processes.

QUALIFICATIONS

• Bachelor's degree in Computer Science, Marketing, Business, Digital Media, or a related field, or equivalent work experience.
• 5+ years of experience in web content operations, CMS platform management, digital product operations, or a related technical field.
• Hands-on experience with a headless CMS platform, preferably Builder.io, including content model management, data schema configuration, and API-based content operations.
• Proficiency in JavaScript and/or Node.js for scripting, automation, and REST API integration.
• Strong cross-functional coordination skills, with demonstrated ability to work across technical and non-technical teams including IT, Operations, Marketing, and Revenue.
• Experience with Jira or equivalent project and ticket management tools for bug tracking and workflow coordination.
• Understanding of software development workflows, UAT and Production environments, and content promotion processes.
• Strong analytical and problem-solving capabilities with high attention to detail.

PREFERRED SKILLS

• Experience with Azure and Adobe Creative tools.
• Agile/Scrum methodology experience.
• Familiarity with web content data modeling, taxonomy structures, and content governance frameworks.
• Experience coordinating cross-functional workflows across technical and business stakeholders.
• Knowledge of web analytics tools such as Google Analytics or Adobe Analytics.

COMPETENCIES

Ethics & Integrity

Leads with integrity, transparency, and professionalism; honors commitments; builds trust through consistent actions; upholds AmaWaterways' values and standards.

Dependability

Takes ownership of responsibilities; follows through on commitments; meets deadlines; communicates proactively when circumstances shift.

Judgment & Problem Solving

Makes timely, well-reasoned decisions; evaluates risks and alternatives; engages the right stakeholders to drive informed outcomes.

Collaboration & Teamwork

Partners effectively across teams and functions; values diverse viewpoints; build trust; advances shared goals and collective success.

Communication

Communicates clearly and thoughtfully; adapts messaging; listens actively; presents ideas with confidence and purpose.